Magda Butrym has always been a designer who lets her clothes do the talking, but for Fall/Winter 2025, she’s stepping into the spotlight herself—or rather, her alter ego is. Magdalena, her full first name, is the title and spirit behind her most personal collection to date, unveiled at Paris Fashion Week in a setting woven (literally) with layers of history, heritage, and her own evolution.
This season, Butrym trades in fleeting trends for something far more timeless: self-expression through craft. Inspired by the rich weaving traditions of Polish art and the raw vulnerability of poetry, Magdalena is both a celebration and a confession. It’s Butrym pulling back the curtain, offering a glimpse into her private creative world—and doing it with the kind of sensual, confident femininity that’s become her signature.
The collection itself reads like a mood board of Butrym’s inner world, pieced together with threads of Polish tradition and modern design sensibility. There’s a red dress, boldly sculpted from hand-woven yarns, and a tutu-style open-knit dress, layered with a sleek black slip that turns traditional craft into after-dark glamour. Even the wedding dress finale, all cloud-like textures and crochet veils, feels like a whispered secret—deeply personal, yet undeniably Magda.
Butrym’s own off-duty uniform also makes a cameo, proving personal style and runway storytelling can coexist without any fuss. Raw shearling coats casually drape over luxurious tracksuits, and fur shawls meet duvet jackets for a high-low layering moment. And, of course, the floral headscarf—a nod to Slavic heritage and a defining Butrym signature, tying it all together, quite literally.
The show space itself mirrored that duality, an ethereal installation of handwoven linen and alpaca, its threads painstakingly arranged into a mist-like canopy, dyed in Butrym’s signature Enchanted Rose red. As models walked through it, they were embodying Butrym’s evolving vision of womanhood.
