The modest fashion scene is booming big-time, set to hit a whopping $311 billion by 2024. It’s a clear sign that there’s a massive demand for clothes that blend style with modesty. Brands are catching on, incorporating modest pieces alongside their mainstream offerings, while others are going full throttle, making threads exclusively for modest consumers. Here’s a list of 10 brands dominating the modern modesty landscape and designing apparel that’s all about that trendy, classy vibe while keeping it covered up.
VIVIZUBEDI
VIVIZUBEDI, led by Indonesian designer Vivi Mar’i Zubedi, is making waves in the world of modest fashion. This brand’s been a hit at London Fashion Week and New York Fashion Week for three years straight. Why? Bold colors, funky patterns, and creative designs—basically, everything that screams chic and modest dresses rolled into one label. It’s a go-to for anyone looking for trendy yet covered-up looks.
POCA & POCA
Recently dazzling the audience with a range of breathtaking sartorial masterpieces from their S/S 24 collection at Dubai Fashion Week, it is safe to say that POCA & POCA has established itself as a top-tier label for modest clothing. Founded by a brother-sister duo based in Poland, the brand brings together fresh and creative designs with a passion for style, a love for precious things, unique fabrics, and an eye for detail.
LARA ALI
LARA ALI, based in Dubai, has graced GCC runways with their elegant and modest designs. But it’s not just about fashion for them—it’s a mission. They’re shaking up stereotypes about modest women, championing the idea that covering up doesn’t hold them back.
DM Modest Fashion
Offering a chic and affordable range, DM Fashion brings a variety of choices, from elegant dresses to modest swimwear, available in sizes up to 4XL. The brand is founded by Chantelle Thomson, together with her three daughters. This dynamic team has crafted more than just a brand; they’ve fostered a community celebrating modesty and creativity.
KAYFI
Founded in 2020, Kayfi is a modern and transformative, modest fashion brand for women with a unique and bold aesthetic sense. The brand offers abayas, kaftans, dresses, tops, jumpsuits, trousers, and skirts, designed by an innovative, creative in-house team who is dedicated to helping women reclaim fashion and make it their own. Just how they like it.
TALABAYA
Talabaya’s fashion ethos revolves around minimalistic designs adaptable to any occasion. These pieces effortlessly complement your existing wardrobe and accessories, offering versatility in styling. This brand embodies the essence of modest fashion, catering to women who exude confidence in their style, no matter where they are.
