Taking a little trip down memory lane, just a few years back, Africa wasn’t getting the recognition it deserved in the mainstream media world. The fashion industry, as a microcosm of this broader issue, witnessed instances where African models and influencers were systematically excluded from major events. On international runways, the absence of diverse faces reflected a deeply rooted problem, perpetuating Eurocentric beauty standards.
African talents faced many challenges, from limited opportunities to cultural appropriation, as their contributions were often overlooked or misappropriated without proper credit. This underrepresentation not only sidelined the rich diversity of African cultures but also reinforced harmful stereotypes. But the winds of change are finally blowing, with the growing popularity of social media platforms.
Fast forward to 2024, African influencers are using Instagram and TikTok to showcase the beauty of their roots. Whether it’s in the North, South, East, or West of Africa, the continent is bursting with natural beauty, cool patterns, and a rich heritage–and these influencers are putting it all on the map from different parts around the globe.
But that’s not all; African influencers are also leading the way in breaking fashion norms, proving that you can be both trendy and modest. The popularity of modest fashion, driven by these influencers, is pushing the industry to make a larger shift to celebrate diverse cultures. Here’s a list of influencers who are breaking stereotypes and redefining modesty along the way.
JUNAYNAH
FATOU
NABILAH
HADIZA
BASMA
AHLAM
NASRA
DIDA
SALMA
HODAN
SHAHD
SAGAL
ZAMZAM
