In today’s world, where our phones are practically glued to our hands, there’s a growing longing for the simpler, more laid-back days. Transporting us back into an era like that, Kayfi, the Dubai-based online retailer known for its unique modest fashion pieces, has launched a new edit. They’ve perfectly captured this nostalgia with their new Summer Love collection, a line that marries the carefree spirit of the 1970s with modern-day charm.
Bohemian style, with its free-spirited, eclectic mix of colours and patterns, has always been about celebrating individuality and adventure. Now, imagine giving that groovy 70s vibe a fresh, modern makeover—that’s what the Summer Love collection is all about. Think of retro flair meeting the lively, blossoming beauty of your backyard garden. It’s a combo that’ll make you want to wander and explore, even if it’s just around your local park. This collection is here to spark joy, adventure, and a little bit of nostalgia in your everyday strolls.
Kayfi’s design team put together a colour palette that radiates summer warmth. Bright, vibrant hues like Flame, Ray Flower, and Chartreuse add a youthful zest, while deeper tones such as Sea Kelp, Intense Rust, and Sepia nod to sustainability and natural elements. Neutral shades like Blond Wood, Italian Clay, and Sustained Grey keep things grounded, with a hint of Electric Indigo for a playful touch.
In a world obsessed with screens, Summer Love invites you to unplug and reconnect with hands-on creativity. This 60-piece collection draws inspiration from traditional crafts like pottery, painting, and crochet, celebrating the beauty of imperfections. Prints of juicy summer fruits and palm trees, paired with silhouettes that prioritise comfort: roomy tops, flowy dresses, and breathable kaftans and abayas that offer effortless style without the fuss, all makes the collection the beauty that it is.
“With Summer Love, we wanted to evoke a sense of nostalgia for simpler times,” says Sumra Gabriel, Head of Operations at Kayfi. “It’s about reconnecting with nature, celebrating self-expression, and finding joy in the little things.” Gabriel’s vision is clear—let’s swap our endless notifications for a bit of nature’s serenity.
