Being a city where the streets are alive with the aromas, sounds, and colours of countless cultures, Dubai is a place that fires up the imagination. The beauty of this diversity lies not just in the variety of nationalities that call it home, but in the fusion of ideas, traditions, and creativity that flourish in this unique environment. Creative minds thrive here, constantly inspired by the rich cultural exposure the city offers, fuelling endless innovation and artistic expression.
Fatma AlOtaiba is one such talent. As the founder of Odeem, the Dubai-based label that has become a go-to name in luxury accessories, she channels the multicultural spirit of this cosmopolitan city into her exquisite handbag designs worn and styled by women form all parts of the world. Instead of taking inspiration from travelling the world, she finds a world of inspiration in the city she calls home.
“Being a Dubai-based brand, we are immersed in a truly international market, with a vibrant mix of people from all over the world. Rather than being influenced by a specific trip or culture, it is this multicultural environment of Dubai that has had the biggest impact on my designs. Fashion, to me, is a global language, not confined to any one place or culture. The diversity and cosmopolitan nature of our city inspire me to create handbags that resonate universally,” she shared.
Her approach to materials and textures is just as diverse too. “I wouldn’t say I’ve used particularly unusual materials, but I have explored a wide range of textures in my designs. I’ve crafted handbags using leather, nappa, exotic skins, satin, canvas, and velvet. Each of these materials offers its own unique appeal and challenges, contributing to the diverse and rich texture palette of Odeem handbags,” she explains.
Designing with practicality in mind, Fatma ensures her handbags meet the needs of modern women. “I design from the customer’s perspective, considering what they—and I—would want in a handbag. Personally, I’ve often struggled to find bags that are spacious, versatile, elegant, and lightweight. This experience shapes my approach to designing Odeem handbags. I think about how each bag can be worn from day to night, across different seasons, and in various styles. Versatility is the key focus. For instance, I design bags that can transition seamlessly from a clutch to a crossbody. This ensures that every Odeem handbag not only looks chic but also meets the practical needs of the modern woman’s lifestyle.”
Can you tell us about the first handbag you ever dreamed of creating before launching your brand? How did it influence your designs today?
Before launching Odeem, I dreamed of creating a timeless, practical, lightweight, and versatile handbag. This vision is the foundation of my design philosophy. Today, every bag I create embodies these principles, ensuring elegance and functionality in every piece.
You have a keen eye for textures. What’s the most unusual or unexpected material you’ve ever considered for an Odeem handbag, even if it didn’t make the final cut?
I wouldn’t say I’ve used particularly unusual materials, but I have explored a wide range of textures in my designs. I’ve crafted handbags using leather, nappa, exotic skins, satin, canvas, and velvet. Each of these materials offers its own unique appeal and challenges, contributing to the diverse and rich texture palette of Odeem handbags.
Is there a particular Odeem handbag that holds a special place in your heart or a unique story behind its design?
Yes, one handbag that holds a special place in my heart is a tote bag I designed for my mother. She requested a top-handle handbag with several pockets and zippers, tailored to her specific needs. Creating this handmade bag for her was a deeply meaningful experience, making it a unique and cherished piece in my collection.
How have your designs evolved since Odeem’s inception in 2018? What has remained constant throughout this evolution?
Since Odeem’s inception in 2018, our designs have evolved significantly. We began with a focus on exotic leather handbags and gradually expanded to include a variety of materials such as nappa, canvas, and satin. We’ve also had the opportunity to collaborate with a jewelry designer, incorporating unique materials and ornaments into our handbags.
Despite these changes, certain aspects have remained constant. Our commitment to creating timeless pieces that meet our clients’ needs has never wavered. We design handbags that are versatile, spacious, and lightweight, ensuring they can be cherished for generations and worn through all seasons. The quality and finishing of our handbags have always been, and will continue to be, of utmost importance to us.
How do your travels influence your designs? Is there a specific place or culture that has significantly shaped your approach to handbag design?
Being a Dubai-based brand, we are immersed in a truly international market, with a vibrant mix of people from all over the world. Rather than being influenced by a specific trip or culture, it is this multicultural environment of Dubai that has had the biggest impact on my designs. Fashion, to me, is a global language, not confined to any one place or culture. The diversity and cosmopolitan nature of our city inspire me to create handbags that resonate universally.
Which colours are you most drawn to this season, and how do you decide on the colour palette for your collections?
This season, we are particularly drawn to neutrals and classic, earthy tones. These include shades like black, taupe, olive and rich browns, which exude a timeless elegance and versatility. The decision to focus on these colours stems from a desire to create pieces that are both enduring and adaptable, fitting seamlessly into any wardrobe. Ultimately, our goal is to offer a palette that reflects both contemporary style and timeless appeal.
How do you ensure that your handbags are not only chic but also functional for the modern woman’s lifestyle?
I design from the customer’s perspective, considering what they—and I—would want in a handbag. Personally, I’ve often struggled to find bags that are spacious, versatile, elegant, and lightweight. This experience shapes my approach to designing Odeem handbags. I think about how each bag can be worn from day to night, across different seasons, and in various styles. Versatility is the key focus. For instance, I design bags that can transition seamlessly from a clutch to a crossbody. This ensures that every Odeem handbag not only looks chic but also meets the practical needs of the modern woman’s lifestyle.
A handbag can make or break an outfit. How do you think your design completes the overall ensemble of a wearer, no matter what the occasion?
Our diverse collection is designed to seamlessly complement any outfit, no matter the occasion. Whether it’s an elegant evening gathering, a casual summer promenade, or a travel adventure, we have a handbag that fits perfectly. Our bags are crafted with versatility in mind, ensuring they transition smoothly from one setting to another.
Each Odeem handbag is meticulously designed to enhance the modern woman’s wardrobe. The timeless elegance and thoughtful functionality of our bags ensure they are not only an accessory but a vital part of the ensemble. Our commitment to versatility means that our handbags can be styled in various ways, making them an indispensable element of any outfit.
What legacy do you hope Odeem will leave in the world of luxury accessories, and what exciting developments can we expect in the near future?
I hope for Odeem to become a renowned UAE-based brand, celebrated for its roots in Dubai. I envision Odeem leaving a legacy of exceptional quality, timeless design, and versatile functionality, all while embodying the vibrant spirit of our city. This would not only highlight the innovation of our region but also position Dubai as a significant player in the global luxury accessories market.
Looking to the future, we are venturing into ready-to-wear fashion and aiming to transform Odeem into a comprehensive lifestyle brand. This expansion will allow us to offer a wider range of products that embody our ethos of timeless elegance and versatility, further enhancing the Odeem experience for our customers.
