Let’s face it, sleepwear often gets the short end of the fashion stick. We’re all guilty of tossing on whatever’s comfortable and calling it a night. But the sustainable nightwear label, Identity Lingerie, is here to change that, offering pieces that are just as cool as your chicest outfits. Now featured at Galeries Lafayette Doha, this much-loved UK brand is redefining nightwear with their new collection. This launch is particularly special and memorable for the brand, as it marks their first entry into the Middle East, entering the store with their luxurious wedding collection.
The brand prides itself on pieces that are designed to make every woman feel special, turning ordinary moments into something extraordinary. From start to finish, the brand also offers garments for every step of the bridal preparation journey. The piping pyjamas are fun and perfect for Instagram shots at bachelorette parties. On the morning of the big day, the lace and feather robe makes any bride feel like royalty. And for the honeymoon, the stylish kimonos are perfect for lounging in style.
IDENTITY LINGERIE, founded by former model Diana and photographer Igor, is rooted in inclusivity, sustainability, and ethicality. Inspired by their mothers’ sewing skills and driven by a desire to bring positive change, they launched the brand in 2017. Their mission is to embrace confidence and foster self-acceptance. Ethically handcrafted, their products reflect exceptional artistry and values.
“Reflecting on my journey as a model, I remember that realistic beauty standards once had no place in the industry. We’re now witnessing a positive shift in the fashion industry towards broader representation and inclusivity. We’re delighted to be a part of this transformation and are excited to celebrate the entire kaleidoscope of beauty in all its shapes and sizes. With fashion itself being a vast part of our lives, it is essential for our brand to promote positive values,” Diana said.
With the brand’s regional debut in Galeries Lafayette Doha, it’s the perfect time to elevate your nightwear game and sleep like Blair Waldorf with a bedtime fashion statement!
