Samsung Electronics and Anghami Inc., the region’s music streaming powerhouse, have joined forces to launch the ‘Flippin Possible’ (بكل درجة أقدر) campaign. This initiative, buzzing with creativity and self-expression, puts a spotlight on talented Middle Eastern artists, using the Galaxy Z Flip5.
At the heart of this creative campaign are three renowned music artists from the Middle East – Flipperachi from Bahrain, Lamia Al Malki from KSA, and Siilawy from Jordan. Each artist has created a unique track that encapsulates the spirit of self-expression and the campaign’s core message. These tracks are now live on Anghami:
A love letter to city life and romance
Aaysha Hayati (feat. Lamia Al Malki)
A celebration of living life to its fullest.
Flippin’ Possible (feat. Flipperachi)
A call to express oneself and embrace all possibilities.
Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, shared his excitement: “We are thrilled to collaborate with Anghami and these incredible local talents to bring the ‘Flippin Possible’ campaign to life. This campaign is all about celebrating self-expression and the limitless possibilities that come with the Galaxy Z Flip5. We can’t wait to see how our users will embrace and express their creativity through music, dance, and art.”
To make the campaign as pleasing to the eyes as it is to the ears, Samsung also enlisted Dubai-based artist Ibrahim Zaki to create three album covers and a special limited-edition Galaxy Z Flip5 cover design. These designs capture the campaign’s essence with the message #بكل_درجة_أقدر (‘Bekol Daraja Akdar,’ meaning ‘in every degree possible’), allowing users to showcase their unique personalities with every flip.
The leading electronics company also teamed up with two dancers and choreographers, Joyce Amil from Dubai and Nehmat Abdelkhalik from Lebanon, to further amplify the campaign. And for the TikTok enthusiasts, it has launched a special Branded Effect called ‘The Flip Side,’ exclusive to the UAE and KSA. This effect encourages users to dance to each of the three tracks, flaunting their moves and creativity.
