Fashion Highlights from Blake Lively’s It Ends With Us—And What Fans Are Saying

Florist-core done right or nah?

As we saw coming, It Ends With Us has become a cultural phenomenon, riding on the massive popularity of Colleen Hoover’s bestselling novel. With the movie finally hitting the big screen, fans are rushing to cinemas to see how the beloved characters of Lily Bloom and Ryle Kincaid come to life. The hype is undeniable, with the story’s intense emotional journey pulling at heartstrings and sparking conversations everywhere.

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But beyond the film’s powerful message, there’s another factor that’s caught everyone’s attention—you guessed it, the fashion looks seen on both Blake Lively and Jenny Slate.

Known for his iconic styling on Gossip Girl, Eric Daman teamed up with Blake Lively once again to bring a sense of florist-core to the film that has everyone talking. The costumer specifically chose pieces like oversized overalls with patchwork to visually communicate Lily’s journey.

The choice of loose, comfortable clothing reflects her need for freedom and space in her personal life, contrasting with the more structured and polished looks seen on other characters like Allysa. He curated a mix of bohemian and vintage-inspired pieces that echo Lily’s creative, free-spirited nature as a florist.

It Ends with Us
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There has, of course, been an equally critical view on these fashion moments. Lily Bloom’s eclectic wardrobe has sparked considerable criticism, with many viewers finding her outfits—a mix of oversized Carhartt jackets, sequined gowns, and patchwork pants—distracting from the film’s serious themes. Costume designer Eric Daman, known for his bold choices on Gossip Girl, aimed to portray Lily as a quirky, free-spirited character.

However, the execution has led some to argue that her fashion choices, while creative, clash with the movie’s darker narrative, making them more of a distraction than a meaningful reflection of her inner world​.

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Jenny Slate’s character, Allysa, is styled with high-end, luxurious fashion pieces that reflect her character’s affluent background. Key looks include a bright orange Hermès Birkin bag paired with a jacquard coat by Oscar de la Renta and an all-sequin Valentino dress.

These items were carefully chosen to highlight Allysa’s fashion-forward and sophisticated persona.

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