The very demure meaning behind the viral trend: You must have stumbled across the “very demure” trend on the internet lately—it’s everywhere, from TikTok videos to Instagram captions, and even making its way into celebrity posts. But what exactly is this trend, and why has it captivated such a wide audience? Let’s break it down—modestly, of course.
The Birth of ‘Very Demure’
The “Very Demure” trend was ignited by beauty influencer Jools Lebron, who started sharing her take on a more reserved and mindful approach to personal style. Her initial video, posted in early August 2024, focused on how to apply makeup that is suitable for the workplace—“demure and modest and respectful.” The simplicity of her message resonated, quickly making “very demure, very mindful” a viral tagline.
Since then, social media has been awash with videos under this theme, as everyone from everyday users to celebrities like Jennifer Lopez and Penn Badgley joined in on the fun. We saw it all, from genuinely modest fashion tips to tongue-in-cheek takes on what it means to be demure.
Very Demure Meaning (Literally)
If you’re wondering what “demure” actually means, let’s take a little trip back in time. The word comes from Old French, where it originally meant “quiet” or “modest.” Today, it’s used to describe a style or behaviour that’s reserved, modest, and, let’s be real, charmingly shy. When you describe someone as “demure,” you’re highlighting their grace, composure, and subtlety. A demure look often involves understated pieces—like high necklines, long sleeves, and soft, neutral tones that exude refinement.
A Perfect Match for Modest Fashion
For those of us in the modest fashion world, the “Very Demure” trend feels like a natural extension of what we’ve been embracing for years. Modest fashion is all about making thoughtful choices that reflect both personal style and comfort, without compromising on serving looks or being creative.
The essence of modest fashion fits just so well with the principles of the “Very Demure” movement—both advocate for a refined, considered approach to self-expression. While the trend may have started with makeup, it’s clear that it extends to all aspects of how we present ourselves. It’s about making choices that feel right, not just in how we look, but in how we carry ourselves throughout our daily lives.
Why It’s Here to Stay
What makes the “Very Demure” trend particularly compelling is its duality. On one hand, it’s a reminder to be mindful and intentional in how we present ourselves. On the other, it’s a playful commentary on social expectations, allowing for creativity and humor to shine through. This balance of seriousness and light-heartedness is why the trend continues to captivate audiences across different demographics.
While we often find fashion trends skewing towards the flashy, “Very Demure” offers a refreshing counterpoint. It’s proof that modesty and mindfulness can be just as impactful—and just as fashionable—as their louder counterparts.
