New Balance x Loro Piana 990v6: When New Balance, the sneaker brand that’s practically synonymous with comfort and style, teams up with Loro Piana, the Italian label that epitomizes luxury, you know something seriously cool is about to drop. This latest collab is all set to deliver one of the year’s most buzzworthy releases.
At the center of this partnership is the 990v6, a beloved New Balance silhouette now reimagined with Loro Piana’s signature touch. Already a favorite among sneakerheads, the 990v6 just got a major luxe upgrade.
Think of your favorite comfy sneakers dressed up for a night out—only, instead of sequins, they’re wrapped in Loro Piana’s ultra-fine leather and Pecora Nera® wool. And not just any wool—this is the kind that makes you want to pet your shoes every time you wear them.
Pecora Nera® wool is sourced from dark Merino sheep in New Zealand and, yes, it’s as fancy as it sounds. It’s undyed, naturally soft, and has a one-of-a-kind vibe that only Loro Piana could pull off.
Paired with a soothing beige and kummel colorway, these sneakers exude quiet luxury—perfect for when you want to look effortlessly stylish without trying too hard.
But don’t let the luxury fool you into thinking these kicks are all about looks. New Balance made sure to keep the performance aspect on point, with top-notch mesh lining and a premium midsole that’s as comfy as your favorite hoodie. You get all the comfort and support New Balance is famous for, wrapped up in a package that’s worthy of a runway—or at least an Instagram post that’s about to blow up your DMs.
Set to release on September 5, sneakerheads and luxury lovers alike are already plotting how to get their hands on this very limited-edition pair.
