If there was just one takeaway to have from the Dubai Fashion Week shows today, it’s that modest fashion isn’t just having a moment—it’s defining the moment.
With some of the coolest modest influencers in the region and beyond sitting front row, Riva and Choice hit the runway with collections that were all about elevating the everyday for the modest girlies who want a little more drama, a little more power, and a whole lot of chic-factor.
Riva came in strong with its play on layering, serving up oversized blazers, tailored coats, and sweeping skirts in a palette that felt both luxurious and down-to-earth. Think of it as power dressing with a side of elegance—a statement piece without shouting for attention.
Some standouts included leopard printed overalls and bold belts that cinch in all the right places, making even the most oversized silhouettes look pulled together. Another key look combined a sculptural wrap coat in deep, rich browns with pleated skirts and statement accessories, making it clear that texture and layering are everything this season.
Emily Cooper isn’t the only one rocking that electric blue power suit this season. Riva’s take on the trend lit up the runway with sharp, clean tailoring and eye-catching embellishments that bring a fresh sparkle to the look. With its structured shoulders, bold scarf collar, and matching gloves, it captures that confident, standout vibe
Meanwhile it’s sister brand, Choice, just sent down all our favourite fall hues down the runway, and let’s just say they did not come to play. From sharp, tailored suits, coats and leather skirts to oversized hats, Choice leaned into deep hues and textures that felt unapologetically bold.
The collection was a love letter to the modest dresser who isn’t afraid to steal the spotlight—a balance of classic cuts and daring accessories that felt refreshingly modern.
Burgundy and camel tones paired with luxe leathers gave us major boss vibes, proving that you can still serve looks while keeping it modest.
Riva Fashion started its journey in 1973 as a small family-owned shop in Kuwait, and it’s been a rollercoaster that only goes up since.
Now, with over 15 brands under its belt, including the bold and contemporary Choice, Riva has blossomed into a fashion powerhouse with 140 stores spread across the Middle East. From everyday essentials to show-stopping pieces, Riva Fashion has something for everyone—women, teens, and kids alike.
Together the brands painted a picture of what’s next in modest fashion—bold, powerful, and dripping with glamour.
And honestly, these collections are giving us all the inspo we need to strut into the new season feeling like the best-dressed version of ourselves.
The Modest Influencers We Spotted Front Row
Maison rizik Alshiekh
Suzan Alsadi
Natali Ghribi
Tassneem Abu Seedo and Noor Odeh
Taima Khabbaz, Rawan Al Sadi, Dana Bakari
Menna Nabil
Rawan Kunbargi
