Off-White is a brand that doesn’t even have to try too hard to fuse streetwear with luxury, bringing bold, edgy aesthetics to the forefront of fashion. Known for its signature diagonal stripes and industrial vibes, Off-White thrives on hype and reinvention. The S/S 2025 Off-White New York Fashion Week show, titled “DUTY FREE,” lit up the runway on September 8, with stars like Zayn Malik in the front row.
Inspired by a trip to Ghana, Virgil Abloh’s birthplace and a constant source of reference in his work, the collection weaves together Ib Kamara’s reflections on America’s role in the African imagination—a utopia of opportunity.
The fusion of sportswear with cultural storytelling connects the vibrant energy of New York with the roots of Africa, turning fashion into a dialogue of shared dreams. Collaborating with contemporary Ghanaian artist Nana Danso, the show introduces new symbols that capture the season’s themes, merging sharp lines, athletic vibes, and African futurism into a powerful statement of functionality and emotion.
Beyond clothes, the show was all about bags that truly dominated. We’re talking pieces that were loud, unapologetic, and every bit the statement-makers we needed to see. From oversized denim totes that looked like they’d been through the ringer (in the best way) to camo prints that weren’t shy about clashing with everything around them.
Think distressed denim bags that hung loose like they didn’t care, but we all know they did. Then there were those camo bags, not in your usual greens and browns, but with splashes of pink and orange—like, who even thought camo could be this fun? And let’s not sleep on the metallics—sharp, edgy, and futuristic, as if they’d just landed from outer space.
Chunky chains swung from creamy leather and black backpacks alike, adding a tough-girl edge that Off-White does so well. An absolute statement maker were the white bags, soft, slouchy, and dripping in hardware.
In true Off-White fashion, we saw accessories that were bold, in-your-face, and utterly unforgettable, the bags were bagging, and we’re still thinking about them.
