Sheikha Mahra Launches Her Own Perfume Label “Mahra M1” with a Bold Statement Fragrance Named “Divorce”

This one's definitely on our wishlist!
Sheikha Mahra Perfume Brand

Her highness Sheikha Mahra bint Mohammed bin Rashid Al Maktoum has just made a statement with her new perfume label, “Mahra M1,” and its first fragrance provocatively named “Divorce.”

Coming shortly after her highly publicized split, the launch feels like a personal message wrapped in sleek black packaging—a reflection of resilience during a transformative period.

The debut scent was first teased in a dramatic Instagram video featuring shattered glass, black feathers, and a black panther, setting the tone for themes of separation and empowerment. It’s a bold move, and the royal’s decision to brand her first fragrance as “Divorce” has grabbed the attention of many, aligning with her own story of turning a challenging chapter into something empowering.

And just when you thought Sheikha Mahra couldn’t be any bolder, she posted a stunning portrait on Instagram, holding the perfume bottle like a statement piece.

Dressed in a crisp white outfit, the calm yet powerful portrait tells a story of its own and it’s all about reclaiming and owning her narrative.

It’s Sheikha Mahra’s way of telling the world that setbacks are just stepping stones to new beginnings. It’s raw, unfiltered, and deeply personal—a reminder that every chapter, no matter how difficult, can be transformed into something beautiful and empowering.

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