As climate change and environmental issues creep up on us, sustainable practices are no longer just “nice to have”—they’re a must. And thanks to designers, entrepreneurs and sustainability advocates at the forefront of promoting this narrative in the region, this shift is becoming increasingly popular. Whether they’re turning discarded materials into chic fashion or taking the stage to push for greener policies, these women are driving change in their relative fields. Here are 7 names proving that saving the planet doesn’t mean sacrificing your way of life—it means owning it with purpose.
Habiba Abdulrahman
Habiba Abdulrahman is leading a fashion-forward yet impactful eco-revolution. As the founder of Trashion Kenya, this Dubai-based Kenyan climate justice activist is redefining sustainable fashion, transforming discarded plastics and textiles into wearable art. Her initiative goes beyond fashion— raising awareness of environmental responsibility and inspiring a shift from waste to value. In 2023, Habiba earned the title of Mrs. Earth UAE Water & CSR Ambassador, solidifying her position as a leader in the UAE’s sustainability movement. Through her work, Habiba continues to push the boundaries of fashion as a tool for global change.
Noura Al Jasmi
Noura Al Jasmi recently made history as Miss Earth United Arab Emirates 2024, becoming the first-ever Emirati woman to compete in a Big5 beauty pageant. Passionate about environmental sustainability, Noura is committed to using her platform to raise awareness about critical environmental issues. She is setting a powerful example for young women across the Middle East by advocating for eco-consciousness and breaking new ground in the world of pageantry.
Sara Altamimi
Sara Tamimi, an Emirati designer, turned her childhood passion for fashion into a sustainable brand with her eponymous label. Inspired by the glamour of earlier eras, her collections prioritise eco-friendly practices, using natural fibers and chemical-free dyes. Tamimi’s ethos focuses on creating long-lasting, luxurious pieces that reflect her commitment to sustainability and a more thoughtful approach to fashion.
Amanda Rushforth
Amanda Rushforth, a sustainability advocate and TEDx speaker, is making waves in Dubai’s eco-conscious scene. As a Board Director at Azraq, she champions marine conservation and the fight against plastic pollution. Her passion for sustainable fashion led her to collaborate with Etika Jewels on an ethical, lab-grown diamond collection. Through her talks and advocacy, Amanda promotes mindful consumer choices and strives to create lasting environmental change, both on land and in the ocean.
Zeynab El-helw
Designer and entrepreneur, Zeynab El-Helw launched Reborn Society in 2019, combining fashion with sustainability. The brand uses 100% organic cotton and partners with UNHCR, donating part of its proceeds to support refugees. Her collections feature versatile, laid-back pieces like athleisure and denim, designed for comfort and style. Reborn Society embodies Zeynab’s mission to make sustainable fashion accessible and ethical, with a focus on mindful consumption.
Najia Qazi
Najia Qazi is a Dubai-based designer and sustainability advocate, recognized for her efforts in promoting eco-conscious living. As the founder of Sustainable Narrative, she actively raises awareness on green practices, emphasizing sustainable fashion, environmental policies, and ethical entrepreneurship. With a strong presence at environmental summits and forums, she is a leading voice in the region’s sustainability movement.
Nadine Zidani
Nadine Zidani is redefining what it means to lead with purpose in the business world. As the founder of MENA Impact, a certified B Corp, she’s on a mission to show that sustainability and profitability can go hand in hand. With a focus on guiding businesses toward meaningful impact, Nadine champions eco-consciousness at every step. Whether it’s through empowering ethical consumption or advocating for responsible entrepreneurship, her influence is shaping a greener future, one thoughtful choice at a time.
