Loewe’s Spring/Summer 2025 runway felt like a dream, one where everything is stripped back to the core, yet somehow more impactful for it. A wide, white room with nothing but the quiet presence of a lone bird perched on a tall post, a sculpture by Tracey Emin that whispers of freedom, resilience, and stillness.
That’s exactly what Jonathan Anderson crafted for SS25, only in fashion form. The collection makes you rethink how much—or how little—you need to make a statement. Gone are the flashy embellishments or overpowering prints; instead, what you get is pure, thought-out design that moves, flows, and bends in ways you wouldn’t expect.
Dresses balloon softly, skirts swirl around like fabric caught in the wind, and even the simplest T-shirt paired with slim trousers feels redefined, like it’s been quietly but profoundly altered.
You can’t help but notice the details: feathers that look like art pieces, delicate florals painted onto silk, and sequined knits that shimmer just enough. There’s an element of surprise in every piece.
Boning and wiring subtly shape the clothing, giving them structure but without the stiffness you’d anticipate. Anderson crafted every garment to have a life of its own, flowing away from the body like it’s breathing.
Shoes and accessories are grounded, quite literally. Boat shoes, high-top Ballet Runners, and a trapezoidal bag named after Loewe’s home city, Madrid, all hint at practicality.
Even the iconic Puzzle bag gets a lightweight makeover that feels as airy as the clothes.
But the quiet power of this collection comes from its restraint, feeling like a reflection of the showspace—minimal, personal, and deeply intentional.
