Moellhausen’s journey from its Italian roots to global recognition is a family love story built upon tradition, innovation, and a deep passion for fragrance. Born just outside the gates of Milan with a history that spans decades, this family-run company has consistently pushed the boundaries of olfactory innovation by marrying time-honoured techniques with modern technology.
From its roots in Italy, a country renowned for its artistry and standards in perfumery, the brand has grown into a global powerhouse, celebrated for its commitment to creativity and sustainable practices. With the launch of their “DU.IT Creative Center” in Dubai, they are now bringing Italy’s rich olfactory heritage to the UAE, maintaining the same high standards that define their Italian establishments.
The grand opening was celebrated on Thursday, October 24, 2024, with the presence of Ebtesam Al Kaabi, Vice President of Sales at JAFZA and Hamad Al Sayegh, Vice President of Customer Care at JAFZA.
The event featured a ribbon-cutting ceremony, officially marking Moellhausen’s expansion in Dubai. Guests had the opportunity to take a guided tour of the facilities, witnessing the entire process of creation live in action. A commemorative plaque was also presented, highlighting the fruitful integration of the Company into the local industrial and social context, symbolizing a shared commitment to growth and innovation in the region.
“After almost 60 years in business, Moellhausen stands out as one of the world’s leading family-run companies in the industry of flavors and fragrances, raw materials, and specialties. My personal history is inextricably bound to that of the company, and I continue to dedicate all my energy to it along with our partners and collaborators who have supported us thus far with dedication, passion, love, and experience.” says Anthony Moellhausen, CEO.
A look Inside the New Creative Center
The Creative Center is equipped with cutting-edge technology that ensures the production process is as refined as the end product itself. Each piece of equipment ensures quality, from advanced mixing tools bringing perfect consistency to precision scales that measure ingredients down to the last gram.
The “DU.IT Creative Center” is equipped with cutting-edge technology that ensures the production process is as refined as the end product itself. Each piece of equipment ensures quality, from advanced automatic compounders bringing perfect consistency to precision scales that measure ingredients down to the last gram.
It’s a process that combines the art of scent creation with the rigour of science, ensuring that no detail is left to chance. The center follows stringent quality control procedures and take advantage from an advanced instrumental analysis lab so that every batch meets the highest standards.
Whether it’s the first formulation test or final analysis, every step is monitored with a keen eye for consistency and excellence.
Continuing the Legacy in Dubai
With a vision to connect the past, present, and future, the house’s Dubai expansion is a new chapter in a story that combines the art and science of scent. Moellhausen has long been the trusted companion of flavour and fragrance creators, offering a wide range of essential oils, extracts, and specialty ingredients. They’ve always been about more than mere supply of conventional flavour and fragrance materials, crafting sustainable alternatives—ingredients that flow seamlessly into modern formulations, are easier to use, more efficient and answers to the world’s call for mindful, conscious creation.
Their sourcing is as diverse as the stories they tell, gathering natural raw materials from the far reaches of the globe. Each ingredient variety carries its own peculiarity, a piece of earth that brings a unique character to every blend. This approach ensures a supply chain as stable as it is meaningful, fostering connections and giving back to the communities that make their products possible. And for those moments when innovation calls for the synthetic, Moellhausen’s selection remains uncompromising—each choice is made with a commitment to the highest standards of safety and sustainability.
To them, fragrances are more than just a combination of molecules—they’re silent messages. Their team of Master Perfumers and Fragrance designers work closely to craft these narratives, turning ideas into scents that transcend cultural and geographical boundaries.
It all begins by sketching the olfactory blueprint and setting a tone that will be brought to life with further technical finesse and passion. Balancing between human sentiment and scientific precision, every note is thoughtfully balanced, whether it’s destined for a luxury perfume or a household fragrance.
Moellhausen’s care for their clients extends beyond the bottle. They understand market shift and consumer desires, collaborating closely with brands to craft fragrance notes that resonate in the hearts of their audiences. It’s a process that transforms vision into reality, and ideas into unforgettable experiences.
The house’s commitment to their clients goes beyond the lab. They bring a deep understanding of market trends and consumer preferences, working closely with brands to ensure each fragrance not only smells great but also has the highest market approval. It’s a process of co-creation that aligns with clients’ marketing goals, helping turn a good idea into a successful product.
Now, with their new facility in Dubai, the Italian fragrance house is doubling down on their promise to create stories that move people, spark memories, and leave a lasting impression.
