There was a time when couture and everyday wear were worlds apart—one reserved for red carpets and runways, the other for sidewalks and subways. But lately, thanks to increased accessibility, high fashion has found its way into our day-to-day style and is inviting a bit of runway-inspired glamour into our regular routines. Luxury labels are crafting pieces that let us dabble in couture’s elegance without needing a special occasion.
& Other Stories’ latest Savoir collection reflects this subtle mix, channeling the opulence of 1950s glamour into designs you could wear to dinner—or just because it’s Tuesday.
Available to shop internationally, the H&M Group’s brand is bringing the artistry of couture to the everyday wardrobe with the release of their latest Savoir collection, starring the iconic Anna Cleveland. Known for her magnetic presence and theatrical flair, Cleveland embodies this limited collection’s homage to the glamour of 1950s couture, merged with a relatable modern edge. “Fashion empowers me by affirming that I can be anyone I dream to be,” Cleveland shares, capturing the essence of the collection’s fearless, expressive vibe.
Designed with the spirited fashion adventurer in mind, Savoir combines lush materials like metallic brocades, organic mulberry silk, and certified RWS wool across a range of couture-inspired silhouettes. From sculptural dresses to a bold two-piece set, a menswear-inspired suit, and a sweeping opera coat, each piece is a statement in form and texture, featuring intricate details that elevate them from everyday wear to future vintage status. Pearls and crystals sparkle like constellations, adorning the accessories with a hint of a cosmic charm that feel as timeless as they do daring.
Frida Billegren, Atelier Designer for & Other Stories, highlights the vision behind the collection: “We envisioned this collection for the spirited freethinker — a stylistic adventuress like Anna, whose wardrobe is a creativity-fueled collage of color, print, and texture.”
Cleveland, who grew up immersed in the haute couture world as the daughter of legendary supermodel Pat Cleveland and photographer Paul van Ravenstein, brings her own legacy to this collection. “I am one with everyone who is creative and seeks to uplift the world through beauty, making life more beautiful,” she says, reflecting on her deep connection to fashion’s transformative power. This perspective infuses her work with & Other Stories, reminding us that fashion is a shared journey of art, passion, and self-expression.
The Savoir collection launched globally on October 31, 2024, available in selected stores and online at stories.com.
