Ready to ditch the barely-their beauty routine? Say hello to Latina Makeup—the trend that’s rewriting the glam rulebook. With brows that mean business, lips outlined to perfection, and sultry eyes, it’s the bold, boujee makeover your routine didn’t know it needed.
The Latina Look, Decoded
First up, let’s break down the core elements of this trend that’s hotter than your cafecito at 7 a.m. The secret sauce? Drama—and we’re not just talking about telenovelas.
Flawless Skin, Darling
It’s all about that perfectly smooth canvas, babe. We’re talking full-coverage foundation and contour that can cut glass.
Brows That Speak Volumes
Remember those thin 2000s brows? Forget them—Latina makeup is all about bold and arched brows. Grab that brow gel, because we’re locking these bad boys in place.
Eyes That Slay
Smoky eyeshadow, sharp winged liner, and lashes for days. These eyes aren’t just windows to the soul—they’re the whole mansion. Pro tip: stack those falsies if you’re feeling extra.
Lips That Command Attention
Lip liner is non-negotiable, chicas. We’re outlining the lips with precision and fill them in with a rich, velvety shade. For finishing, add a glossy layer because matte is so last season.
Why Is This Trend So Viral?
Blame it on TikTok. The hashtag #LatinaMakeup has been blowing up, with creators flaunting their transformations from bare-faced beauties to full-on bombshells. Andrea Brillantes’s Latina-inspired glam tutorial even hit over 3 million views in just three days. The energy? Iconic.
Get the Look
If this trend is all about making a statement, then the new & Other Stories beauty range is your perfect partner in crime. With 163 curated colors, vegan formulas, and luxe textures packed with skin-loving ingredients like hyaluronic acid and squalane, this collection is designed to elevate your whole look—and your mood—with just a swipe of the perfect shade.
The new & Other Stories makeup collection is available in select stores and online at www.stories.com.
