When it comes to diamonds, Graff is a legacy we instantly think of. Known for handling some of the world’s most valuable stones, the London-founded house has just expanded its footprint in Saudi Arabia, opening its second boutique at Olaya Towers, Riyadh, in partnership with Attar United.
Step inside, and the setting itself is a quiet nod to what makes a Graff diamond special. Chiselled glass, Portland stone, and pearlescent walls come together in soft gold and ivory tones, creating a space that feels as carefully considered as the pieces on display. Beyond the aesthetics, the boutique is arranged with purpose—separate rooms are dedicated to bridal jewellery, high jewellery, and diamond collections, while a VIP suite caters to those looking for privacy.
At the heart of the boutique is what Graff has built its name on: craftsmanship and one-of-a-kind stones. The collections here span from Butterfly’s fluid lines to the architectural symmetry of Laurence Graff Signature, alongside the house’s renowned solitaire rings and bridal jewellery suites. Each piece carries the unmistakable Graff finish—meticulously cut, precise, and designed to outlive trends.
For Mohammed Sadiq Attar, CEO of Attar United, the boutique represents Graff’s ongoing commitment to bringing exceptional jewellery to the region. While Graff’s presence in Riyadh isn’t new, this second location gives clients another space to experience the house’s creations firsthand.
The boutique at Olaya Towers is now open, while Graff’s original Kingdom Centre store continues to serve as a landmark for jewellery lovers in Riyadh.
