It wasn’t so long ago that a pool day or a resort getaway for the modest dresser meant digging deep into your wardrobe for a matching pair of leggings and an oversized tee that had definitely seen better days. If you were feeling adventurous, maybe you’d layer a random dress on top, just to convince yourself it looked intentional. But let’s face it—most of us ended up looking less “beach chic” and more “I had no choice.”
Thankfully, fashion finally caught up, with a brand like Turana Atash London (TAL) offering designs for women who prefer their resort-wear to be modest, but refuse to settle for something that feels like a last-minute wardrobe decision.
The designer behind the luxury label is Turana Atash, a UK-based fashion entreprenuer who believes that fashion is empowerment and individuality wrapped into one. With her namesake label, she set out to create designs that offer women genuine freedom of choice without compromising on values, comfort, or style.
Turana’s multicultural background naturally finds its way into her designs, from swimwear to kaftans and now abayas, fusing traditional modesty into pieces that fits into a modern woman’s luxury wardrobe. As someone who embodies the ethos of her brand, Turana hopes for women to enjoy every moment without worrying about the lack of options in the modest market specially when it comes to coastal dressing.
Taking the brand’s mission beyond the beach and into everyday fashion, Turana Atash London is expanding its vision with the Existentia Chakra Collection, set to debut at Abu Dhabi Modest Fashion Week. Marking the brand’s first foray into abayas, the collection takes a meaningful approach, creatively inspired by the seven chakras—energy centres believed to influence our emotions, wellbeing, and personal expression.
Each abaya reflects a specific chakra, accompanied by complementary swimwear pieces in matching chakra hues—from deep reds symbolising strength and stability, to calming blues representing communication and clarity.
And since being responsible isn’t optional these days, sustainability and ethical practices are core to her approach. Every TAL piece is created consciously—luxury that you can feel good about wearing, not just because it looks great, but because it was made thoughtfully, ethically, and with care.
The coolest part? Every Turana Atash London piece can transition from lounging at the beach to casual lunches afterward—meaning no more awkward outfit changes between seaside hangs and afternoon catch-ups.
Take the Amara Set, for instance, available in sleek shades like classic black and earthy brown. You can pair the top with matching swim leggings, throw on your favourite sunglasses, and be ready to go from sun-soaked relaxation straight into café chic.
Then there’s the Maraya line, offered in Spring 2025’s hottest colours including earthy beige, blues, and calming olive green.
For those seeking more variety, the Rania range comes in shades of deep black, ocean-inspired blue, and refreshing green.
Gone are the days of throwing together makeshift modest swimsuits. Now, thanks to Turana Atash London, modest swimwear is finally something you’ll genuinely look forward to wearing—and maybe even Instagramming, proudly (no filters needed, promise).
