Let’s face it—there’s something powerful about slipping into activewear that not only fits right but also feels right. And when it’s designed in the region, with the climate, lifestyle, and culture in mind? Even better. Whether you’re team treadmill, a reformer Pilates regular, or someone who just lives for a matching set and a green juice, these regional activewear brands should definitely be on your radar.
Here’s your cheat sheet to the coolest names on the block:
The Giving Movement
Based in Dubai, The Giving Movement isn’t just about looking good—it’s about doing good, too. For every item sold, Dhs15 is donated to charity, making your gym outfit that much more meaningful. From soft joggers to sporty crop tops made with recycled fabrics, this brand is proof that conscious fashion doesn’t mean compromising on style.
Be Athletica
If your dream workout wardrobe includes clean cuts, elevated neutrals, and sustainability stitched into every seam—Be Athletica might just be your new favorite. Made between the UAE and Turkey, this regional brand reclaims deadstock fabric and turns it into tailored activewear that feels more like curated everyday essentials. Think 90s-inspired silhouettes designed for movement, errands, airport sprints, or just pretending you worked out.
IKASU
Meaning “revive” in Japanese, IKASU is all about pieces that work with your body. This Dubai-born brand collaborates with some of the region’s coolest creators and offers mix-and-match pieces perfect for that post-workout brunch. Think breathable leggings, flexible sports bras, and even a swimwear line that doubles as workout gear.
Maeya
Luxury meets performance with Maeya, founded by a former Saudi Arabian bodybuilder. Their collections—bodysuits, printed co-ords, and sleek sets—are made to flatter, support, and make a statement. If your vibe is “I woke up like this,” but make it gym-appropriate, this one’s for you.
The Truenude
Minimalist girls, this one’s your dream drawer. Designed by women for women, The Truenude offers buttery-soft pieces in neutral tones you’ll want to live in. Their leggings don’t roll down, their bras actually support, and their neutral palette fits right into any capsule wardrobe.
SQUATWOLF
One of the OGs in the region’s activewear scene, SQUATWOLF is made for high-performance workouts (and looking like you know what you’re doing in the gym). With edgy designs for both men and women, this brand nails that sporty-meets-streetwear vibe with everything from hoodies to compression leggings.
L’Couture
Started by fitness enthusiast Lyndsay Doran, L’Couture brings a soft, feminine touch to activewear. Their form-fitting sets, dreamy pastel tones, and cozy loungewear pieces are perfect for everything from yoga class to your daily coffee run. It’s giving “gym crush”—and we’re here for it.
Tribe of 6
If comfort, ethics, and style had a baby, it would be Tribe of 6. With gender-neutral designs, ethical fabrics, and that laid-back, cool-kid energy, this brand is all about community. You’ll find oversized tees, cropped sweats, and jackets you can wear straight from pilates to the plane.
Humble Power
For those looking for modest yet chic workout wear, Humble Power delivers. This UAE-born brand focuses on high-quality fabrics, full coverage silhouettes, and an aesthetic that fits both your daily walks and your Netflix marathons. Stylish enough for streetwear, comfy enough for the couch.
