Dubai Basketball isn’t wasting time making moves. The team may have only launched last year, but it’s already lining up serious wins—and now, it’s adding adidas to the roster as its official kit partner through 2027/28.
If you haven’t been following, Dubai Basketball made its debut at Coca-Cola Arena in September 2024 and has been climbing fast ever since. With big-name wins over the likes of Partizan and Red Star, and currently sitting in the top four of the ABA League, it’s clear they’re not just here to participate—they’re playing to be a EuroLeague contender.
The adidas partnership goes beyond matching uniforms. It signals the brand’s investment in growing the sport locally, backing Dubai’s ambition to take basketball from buzzy to fully established in the region. Think community outreach, youth programs, and long-term development.
Big moves for a young team—and it’s only just getting started.
