Influence today often gets reduced to metrics—how many followers, how many likes, how viral. But somewhere in the scroll of all that, SoSher Media has been building on a different approach over the past two years. The UK-based talent management agency and brand consultancy is part of a new guard of companies pushing for influence that’s clear, credible, and rooted in value.
At the core of the agency is a focus on purpose-driven digital narratives—helping creators and brands communicate with meaning and connect with their audiences in ways that go beyond visibility.
Founded by Shereen, who was born and raised in Manchester, the agency was built with a goal to bring transparency and fresh thinking to an industry that often feels formulaic. SoSher is proudly unconventional, bringing in new ideas, and driven by a vision to diversify the landscape—representing talent who have voice, purpose and value.
Through Diversity Consulting and Talent Management, the agency empowers underrepresented voices and prioritises collaboration over competition—making space for creativity that’s reflective of the real world, not just the algorithm. Their approach to management combines strategic planning with content and community development. It helps creators and brands build a presence that people recognise for its voice, not just visuals.
On the influencer side, the agency facilitates brand collaborations only with ethical companies, choosing quality alignment over mass exposure. Brands facing boycotts or controversy don’t make the cut. Instead, SoSher matches creators and clients based on values, positioning, and long-term brand equity.
Their consultation services for creators provides curated, insight-driven roadmaps for clients navigating the complexities of a fast-changing online space. Whether it’s content growth, audience targeting, or platform strategy, the focus is always on clarity, building on community positioning content commercially, opening up more opportunities.
Consultancy for brands focuses on identifying untapped audiences, allowing them to diversify beyond relying on the same influencers for campaigns, event invitations, and mailers. Regardless of the activation, brands should consistently aim to expand their awareness across relevant verticals.
Creator development at SoSher is thoughtful and to the point. Quarterly strategies are tailored to help talent grow in the right direction—commercially, but with clarity. It’s not about chasing every opportunity, but building the kind of presence that holds. Reputation management follows the same logic: stay ahead, stay consistent, and stay true to the vision as the spotlight gets brighter.
There’s impact that goes beyond the screen too. In the past year, the agency hosted four successful community-building events that reflected its inclusive philosophy, including the Eid Networking Event in Manchester sponsored by Calling Beauty, a South Asian Heritage Month event in collaboration with Lounge, and Write Your Story with LOOKFANTASTIC as well as their recent Eid celebration with its roster and network of the creator community. Creators were invited not for their reach, but based on their potential and relevance. “It’s great to see representation with set brands, but always using the same faces? It’s repetitive and boring which is why we give everyone a chance,” says Shereen.
It’s part of SoSher’s wider mission to close the knowledge gap and create real industry access without performative exclusivity.
That philosophy is now expanding across markets. Following significant success in the UK and an increasing number of international clients, the company is strategically exploring a stronger foothold in the UAE, drawn by its expanding luxury sector, growing expat population, and rising class of regional creators. regional creator talent.
And of course, good values never go unnoticed. SoSher was also recently named runner-up at the July Solopreneur Awards, marking a milestone moment for an agency built on consistency rather than clout. For a company that keeps its talks the talk and delivers, the recognition speaks to its growing relevance.
