There’s no shortage of jewellery brands today, but few attempt to bottle up emotion as deliberately as Piece of You. Born out of the idea that personal moments deserve more than a passing tribute, the brand treats gold and diamonds as vessels of memory. Every piece is custom-created, every detail intentional, and at its core lies a collaborative, story-first process that starts with a conversation.
Amreen’s journey into this world wasn’t one she inherited. “I grew up between the souks of the UAE and the craft traditions of South Asia,” she shares. “The rhythm of filigree and the geometry of jaali work have always stayed with me. There’s something about that structure and softness combined that never really left me.” Her aesthetic today walks a fine line between these early impressions—intricacy and discipline, layered with subtle nods to where she comes from and who she designs for.
That sense of rootedness translates into how she views customisation—as the very essence of what makes jewellery personal. “A truly personal piece feels like a mirror—something so specific to the wearer it couldn’t belong to anyone else,” she says. And while initials and birthstones have long dominated the customization narrative, Amreen’s work digs deeper. Her studio sessions are more storytelling than design consultations, where even the placement of a stone might reference a milestone or a generational bond.
What sets Piece of You apart is its resistance to superficial polish. “When a client shares a story—whether it’s a loss, a celebration, or just a memory—we listen. We don’t just design, we translate,” she says. Sometimes that translation is a hidden engraving only the wearer knows about. Sometimes it’s a curve in the metal that echoes a childhood drawing. “Jewelry should hold meaning, not just sparkle,” Amreen adds.
Equally central to the brand is a commitment to ethical sourcing. “Gold and diamonds are symbols of love, heritage, and hope—how they’re sourced should reflect that too.” For Piece of You, working with transparent supply chains isn’t a checkbox—it’s a value. “It’s part of the story, not a footnote,” Amreen says simply.
And while the pieces are personal, the designer notes her clients are rarely static. “Younger buyers today are so design-aware and emotionally intelligent,” she observes. “They want meaning, but they also want movement.” Her response? Pieces that feel modular and modern, yet grounded in classic craftsmanship. Mixed metals, unconventional silhouettes, and layering options keep the designs in step with evolving tastes, without chasing trends.
“Conversations. Stories. Listening to what matters to someone—that’s the spark, that’s what inspires me. Materials, design, form… that all follows.” Her work is less about inventing beauty, and more about uncovering it—in what people say and, often, in what they don’t.
Beyond the bench, the act of giving also shapes the Piece of You philosophy. Every order placed funds a meal through the brand’s ongoing charitable initiative, which Amreen frames not as CSR but as emotional continuity. “Jewelry celebrates love, heritage, identity… even healing. Extending that into the real world just made sense,” she says. “It’s not about charity—it’s about connection.”
With Piece of You, what you wear becomes a part of something larger.
