Boy, did April feel like it was three months long. Between the post-Eid slump and the slow fade of spring, it dragged—but at least beauty kept things interesting. From lip launches that actually live in your bag to skincare that delivers, here’s everything worth adding from April’s endless lineup of new drops.
Initio Parfums Privés, POWER SELF
Initio’s POWER SELF is a scent designed to shift how you feel. Built on neuroscent technology, it taps into your senses to support mental clarity and emotional balance. With soft white florals, pink pepper, and warm woods, it wears like a quiet boost of inner strength—grounded, comforting, and totally unisex.
pHformula Compact Foundation SPF 50+
Think of this as your everyday base that does a little more. pHformula’s Compact Foundation SPF 50+ offers solid sun protection with a natural, dewy finish—no greasiness, no heaviness. It helps protect your skin from UV rays, screen light, and pollution, while calming redness and supporting skin health over time. Available in Light Plus and Medium Plus.
Lush’d
Launched by regional beauty brand TB+, Lush’d marks the label’s first foray into lip color—and it doesn’t disappoint. As decadent as it looks, this lip glaze brings together hydration, silky texture, and buildable pigment in one sleek tube. With six versatile shades, from barely-there beige to bold brick red, it’s made for every mood and moment. Comfortable, non-sticky, and thoughtfully crafted for daily wear.
Youmi Beauty’s Made for Me Haircare Range
Youmi Beauty’s Made for Me haircare range is all about personalization. Created by Youmna Khoury, this customizable system lets you mix a luxe sulfate-free base with one of five targeted serums—whether you’re after shine, volume, frizz control, softness, or color protection. Designed with Gulf weather (and busy routines) in mind, it’s a tailor-made ritual for your hair’s real-life needs.
Touchland’s Glow Mist Revitalizing Hand Sanitizer
Touchland’s new Glow Mist Revitalizing Hand Sanitizer makes staying clean feel a little more luxe. It doesn’t just sanitize—it hydrates, firms, and even protects your skin from blue light, thanks to ingredients like Detoskin™ and Vitasource™. The rosewater scent is fresh but not overpowering, and the sleek mist bottle fits perfectly in your bag for easy, chic touch-ups on the go.
Fenty Hair’s The Water Boi
Okay, this one’s news—Fenty Hair is now on Sephora Middle East, and we’re already eyeing its newest star: The Water Boi. This reparative leave-in spray does it all—hydrates, detangles, smooths frizz, and protects from heat, all without weighing your hair down. Packed with multi-molecular hyaluronic acid and Fenty’s signature Replenicore-5 complex, it’s the kind of daily refresh your strands will thank you for.
Indie Lee Bronzing Drops
These just-launched (expected to arrive on Ounass soon) bronzing drops are all about skin that looks healthy, not painted. With niacinamide, squalane, and aloe in the mix, they tint and they treat. Ideal for days when foundation feels like too much but bare skin isn’t quite cutting it.
Asteri Beauty’s Big Fan Volumizing Mascara
Asteri Beauty’s new Big Fan Volumizing Mascara is built for the region’s heat and humidity. The cone-shaped brush lifts and fans out lashes for bold volume without clumps, while vitamin B5 keeps them soft and strong. Long-wearing, smudge-resistant, and deeply black—it’s made to last through long days and warmer temps.
