You walk in for a quick browse and suddenly you’re Shazaming the ceiling speakers. That’s not an accident, luxury houses treat audio the way they treat handbags—every beat is branded. Lucky for us, most of these mixes live on Spotify or Apple Music, so you can cue the boutique or runway mood without swiping a card.
Gucci – “Ancora” by Mark Robson
Gucci’s new creative era opens with Ronson’s hand-picked swirl of Italian soul, New York disco, and a dash of Björk. It’s the same feel-good loop piping through the brand’s red-lacquered fitting rooms, now waiting for you on Spotify under Gucci Ancora.
Saint Laurent – “Frequencies #7: Kitty Chicha
Updated March 2025 and clocking in at just over two hours, Saint Laurent’s latest Frequencies mix is guest-curated by Thai multi-hyphenate Kitty Chicha. Expect cinematic strings (“Ghosts of Things to Come”), neon-lit electro (“Nightcall”), and brooding club cuts from Burial to Justice—essentially the sound of Saint Laurent after dark, bottled for your earbuds.
Balenciaga – “Show Music”
Demna’s industrial haze lives here. BFRND drops a new, brooding score every collection—most recently for the Summer 25 LA takeover—so the playlist evolves faster than the stock on Melrose.
Chanel – SS25 RTW Soundtrack
Chanel uploads each season’s mix to Apple Music; the current set glides from laid-back French pop into ambient electronica, matching the house’s sun-washed Riviera mood boards for SS25.
H&M – “The Sound of H&M”
New-music Fridays are real: the Swedish giant swaps in fresh releases weekly, spotlighting breakout artists (hello, Charli XCX collab) and keeping the fitting-room queue bouncy.
Zara – “ZARA Music”
Five hours, 100 tracks, updated literally yesterday: Zara’s in-store mix darts from Guitarricadelafuente’s flamenco-pop (“BABIECA!”) to a Kaytranada-laced R&B groove, Milky Chance’s feel-good strums, and HAIM’s indie sunshine. It’s the sonic mirror of their rails—fast, catchy, and impossible to leave without humming.
Bottega Veneta – “Bottega Residency”
The house keeps the playlist chic—think Little Simz one minute, Joy Orbison the next, mirroring its rotating in-store installations, and the playlist sits publicly on Spotify for an at-home hit of that signature green aura.
