Hold onto your makeup bags, because Louis Vuitton is launching La Beauté Louis Vuitton, and it’s major. The beauty line drops August 2025, led by none other than Pat McGrath, the only makeup artist ever to be named a Dame of the British Empire.
McGrath, the genius behind countless runway looks, is going to be LV’s first ever Creative Director of Cosmetics. Her debut collection will consist of a whopping 55 lipsticks, 10 lip balms, and 8 eyeshadow palettes. Plus, mini LV trunks and lipstick cases to store them in.
Known for her label Pat McGrath Labs, she’s never done basic. Expect attention to detail, from textures and finishes to how the product feels. She calls this a “luxury beauty experience.” And we believe her.
Pat she is no stranger to the House. She’s been working behind the scenes with LV for over 20 years. Notable mentions include Louis Vuitton’s Resort 2016 show and the Cruise 2019 presentation.
When asked if both brands can co-exist, the Dame commented that this collaboration in no way means the end of Pat McGrath Labs. “Both can exist,” she said in an interview. “This isn’t competition. It’s elevation.”
La Beauté Louis Vuitton has been four years in the making. And now the wait is finally over. The line promises McGrath’s signature innovation, paired with Vuitton’s legacy of craftsmanship.
Beauty lovers, mark your calendars for Fall 2025.
