The Middle East is known to be unapologetically modest. What was once considered conservative is now a symbol of self expression and modernity and Gen-Z undeniably plays a huge role. The tech savvy generation is revamping the modest fashion trends into something that feely contemporary while being mindful, and brands certainly took heed. Here are the labels blending climate care with modest sensibilities.
THE GIVING MOVEMENT
UAE based athleisure brand has been talk of the town ever since they began donating to Palestine and charities. Their neutral colour palette has become our gym and streetwear staples.
LICHI
The German design studio with their soft, pastel and bright colour palette is our go-to for events where you want to be flawless yet functional. Their ethical production produces garments every week inspired by the latest trends. Their newest 2024 modest-wear collaboration with reality TV star, Safa definitely put them on our radar.
Bonus tip – here is where you’ll find the most stylish modest graduation gowns.
CHOICE
If you’ve watched the Dubai Fashion Week runways recently, chances are you probably know this one. The Kuwaiti fashion powerhouse offers diverse wardrobe choices from formal to casual and everything in between. Their neutral colour palettes sets them apart by giving them the perfect “work siren” look.
JOBEDU
This Jordanian streetwear fashion house fuses the Arabian and pop culture with their calligraphy, regional representation and best of all, Arab humour revealing the layer of Arabs beneath the surface. Think hoodies and everyday tees with a pop of colour.
Bonus tip – here is where you’ll find budget friendly, statement pieces.
RIVA
If you’re more into dresses and feminine silhouettes, Riva has plenty to offer. With the brand’s signature cuts and statement jewellery, you’d end up with many wardrobe essentials.
