Skyscanner’s latest Travel Trends 2026 report reveals how travellers from the UAE are shaping the next wave of global travel, shaped less by bucket lists and more by what genuinely sparks interest. The findings show that travel habits are shifting toward experiences that align with lifestyle preferences, from beauty treatments and local food exploration to design-led stays and mountain retreats.
According to the report, 76% of travellers have selected a destination based purely on accommodation. Hotels are becoming the main reason to travel rather than just a place to stay, hinting a growing focus on design, amenities, and overall atmosphere.
Beauty tourism is also on the rise. More than half of UAE respondents said they purchase skincare or beauty products when travelling, and 45% plan to book treatments on their next holiday. Skyscanner calls this the “Glowmad” trend, where beauty routines and global treatments shape travel choices. The report also notes that 37% find beauty-related services cheaper abroad, prompting more travellers to factor them into their itineraries.
Food remains a central part of cultural discovery, though in a more everyday form. Over 80% of UAE travellers said they explore local supermarkets while abroad, with 57% saying it helps them understand local culture better. “Shelf discovery,” as Skyscanner defines it, shows that culinary curiosity now extends beyond restaurants to ordinary spaces that reflect local life.
The report also highlights a shift toward cooler destinations, naturally. Ninety-two percent of UAE travellers are already searching for mountain getaways for summer or autumn 2026, driven by the appeal of fresh air and slower environments. Thirty-one percent are planning hiking trips, suggesting that nature-based travel will remain a priority for the year ahead.
Literary and connection-based travel are also gaining traction. Seven in ten travellers said reading is an important part of their holiday routine, while 78% have considered trips inspired by books or authors. Separately, 82% have thought about travelling internationally to meet new people, and one-third are open to connecting with others from different cultures.
Finally, multi-generational travel continues to define UAE travel behaviour. Forty-one percent plan to travel with family next year, while 31% have already taken trips involving parents or grandparents in the past two years.
“As 2025 comes to a close, people are already exploring where to visit next year,” says Ayoub El Mamoun, Travel Expert at Skyscanner. “Travellers are choosing experiences that align with their interests — from shopping for beauty products to spending time with their families.”
