We’ve come far as an industry. We’ve seen taste sharpen, appetite for modest fashion grow and a whole wave of new labels arrive to dress this woman properly. Modestwear is no longer an afterthought or a black-only rail in the corner. It is tailored, travel ready, editorial, and designed with the same intention as RTW. From abayas mimicking long coats to layered sets you can style five ways, these brands are speaking to the woman who wants coverage and character at the same time. Here are the ones to watch right now:
CHATS by C.DAM
If minimalism had a Southeast Asian accent, it would sound a lot like CHATS by C.DAM. Founded by Vietnamese designer Cuong Dam, the brand plays in the sweet spot between structure and softness. You’ll find pieces that flow without losing form, long skirts and dresses that move like air, shirts that skim just right, tailoring that looks intentional. It’s for the woman who wants modest dressing to feel modern, architectural, and elevated.
MERRACHI
Merrachi is for the woman who wants to cover and still look the best. Founded by Dutch-Moroccan designer Nada Merrachi, the brand grew out of her own struggle to find modest pieces that felt cool and not dated. This is your home for flowy linen abayas, clean shirt dresses, jersey hijabs and those soft neutral tones everyone loves. It’s modestwear that feels young, global and very wearable.
Galya
Galya does modestwear with a grown up eye. You will find abayas and co-ords that feel right in a hotel lobby, at a dinner, or on a workday where you want to look composed. The palette is cultured, the details are deliberate, and the mood is trend-setting, not trend chasing.
Absent Findings
One of the coolest things about modest dressing right now is how good people are getting at layering. If you know how to stack shirts, longline vests, structured trousers and a good coat, you can get full coverage without ever looking flat. That is exactly why Absent Findings is interesting to watch. It is technically not a modest label, but its pieces are cut long, architectural and thoughtful, which makes them perfect for women who like to build outfits instead of just wear them. Founder Shivin Singh treats clothing like memory work, so you see references to South Asian heirlooms, Florence-trained construction and that Dubai cool kid sensibility all in one place. You get shirts that actually layer, trousers with sari piping, sculptural outerwear, even bags that feel collectible.
Abayas by Filsan
Abayas with fur trims, suede and leather, you know it’s about to get good. Abayas by Filsan leans into texture and detail so abaya fashion feels indulgent, not routine. You will find structured silhouettes, rich fabric mixes and those extra finishes that make an outfit look styled even if you threw it on.
Anatomi
Anatomi is the Dubai label you’d want to save to your inspo folder. Founded by Doaa Alghouti, it treats the abaya like a tailored garment, not an afterthought. You will find long, sculpted silhouettes, tonal colours, subtle 3D sleeves and fabrics that sit beautifully whether you are at work or somewhere fancier. It is modest, yes, but it is also modern, photogenic and very ready for a city wardrobe.
THE KAPE
Based in D3, this Dubai brand loves archive style prints, painterly florals and those long sweeping cuts that feel a bit gallery, a bit old world, a bit very now. You will find pieces that layer over a plain slip and suddenly look styled, sleeves with embroidery that reads luxe up close, and colour palettes that nod to the region. It is modestwear with taste.
