The holy month is not too far away. While we love the month for its time to reflect, connect, and honour traditions, it’s also a time when modest fashion is aligned and celebrated. While the region isn’t shy of donning modest cuts, it’s definitely a silhouette that becomes more popular during the holy month. Between suhoors, iftaars, and all sorts of gatherings, there’s no shortage of reasons to dress up in a chic abaya, kaftan, or two-piece set. So, with that in mind, here’s our roundup of modest fashion brands to add to cart before the holy month begins.
Al Talli
Inspired by the traditional Emirati embroidery, “Talli”, Al Talli marries traditional and contemporary design, redefining Khaleeji heritage wear. Their pieces range from simple, elegant silhouettes to chic ombre designs and printed pieces that capture the eye.
Aquillora
Founded in Oman, Aquillora’s ethos is pushing the boundaries of timeless design. And it shows in their pieces, which either fall into the ethereal category, defined by embellished details, or in the corporate category, where abayas and modest coat dresses are designed with sharp lines and structured silhouettes.
Reem Aldhaheri
For those looking to enter the iftar with drama but not cause any, Reem Aldhaheri’s designs bring that glamour. We especially love her feathered sleeve pieces—they bring the right amount of statement without overdoing it, while sticking to the trends of 2026.
Hayabti
You might have come across this brand on social media; their Sparkle Glitter Abaya was all the rage last year. While you can still cop their glitter range in cape dresses, they also feature shiny satin pieces and gradient abayas that make for an easy, casual look.
Jadeite
Ramadan party in the office? Jadeite offers corporate wear that’s both modest, sophisticated, and striking. Their silhouettes are voluminous, yet they are toned down with sculptural tailoring and a contrasting colour palette.
Maisoon
Maisoon’s designs are based on geometric patterns that adorn the architecture of the Gulf. As such, their pieces carry history and sentimentality, perfect for family gatherings and other quiet, intimate moments.
Orfa
Another modest brand that excels in structured styles. Their designs fall on the minimalistic side, making them extremely versatile. Their blazer-style abayas make it an easy transition from day to night, while their cape-style dresses can suit almost any occasion.
Reverse
Emirati-led brand Reverse focuses on made-to-order pieces, making sure their pieces are carefully crafted to perfection. Their abayas are printed, with striking graphics that make all the statement.
Ruya
For those who love their kaftans but especially love them with embellishments and floral appliques. Fluid and simple, homegrown brand Ruya adds statement with its embellished designs, which are perfect if your style leans towards the more refined side.
The Abaya Lab
While the name suggests abayas and abayas only, you can actually find a range of modest wear at The Abaya Lab. From co-ord sets to modest dresses, you can find pieces that match all sorts of aesthetics and moods here.
