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Everything You Need to Know About the Viral Zari Boot Fashion Cannot Stop Talking About

We're obsessed.
Instagram: @noorface and @zariboot

As a kid who grew up around South Asian textiles, I could never have imagined seeing the fabrics of weddings, family wardrobes and carefully packed suitcases reworked into a pair of boots. Yet here we are—and frankly, they are fabulous.

Created by artist Noor, known online as @noorface, the Zari Boot has quickly become one of fashion Instagram’s most arresting recent discoveries. The silhouette is your usual black boot, with a pointed toe, slender heel and knee-high shaft, while richly worked South Asian textiles command the entire surface. Embroidery, metallic thread, mirrors and patterned panels run from top to toe, with no token trim added. The fabric takes over completely, leaving conventional leather boots looking painfully underdressed.

The name references zari, the metallic embroidery traditionally found across South Asian occasion-wear. It is the kind of workmanship many of us associate with bridal outfits, heirloom dupattas and garments brought out for important celebrations.

Reimagined on a boot, where zari has rarely gone before, the craft takes on a new kind of poetry. The same textile once worn so beautifully by generations of South Asian women now steps forward with today’s woman, carrying her heritage into places it was never expected to reach.

Each pair is handmade using a different arrangement of fabrics, so no two are exactly alike. The limited production has, naturally, sent social media into a small state of emergency. 

At a time when fashion is still being called to account for what it borrows and what it erases, the Zari Boot is a refreshing sight. Its South Asian codes are front and centre, treated neither as exotic garnish nor anonymous “inspiration”, but as the very point of the piece.

If you’re looking for this season’s statement boot, consider it found.

Picture of Laiba Babar

Laiba Babar

Laiba Babar is a Dubai-based journalist and the Editor of Soigné Middle East. Her bylines span Time Out, GQ Middle East, Cosmopolitan Middle East, and Grazia Middle East, shaping the region’s evolving dialogue between fashion, beauty, lifestyle and culture. At Soigné, she is intent on widening the lens for modest dressers, shaping a fashion landscape as diverse and inclusive as the region itself.
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