There are brands you notice because they are everywhere, and others because they have a unique and memorable story behind them. This edit is about the latter.
From Dubai-born jewellery labels to fashion houses, floral concepts and new ways of approaching wellness, these are the names currently holding our attention.
Wear It
halfhour
There is something refreshing about jewellery that does not wait for a reason to be worn. Dubai-born halfhour works with 18K gold and lab-grown diamonds, creating pieces that feel easy enough for everyday dressing without losing their sense of occasion altogether.
YAZ & Co
YAZ & Co also takes diamonds out of the milestone-only category. Its lab-grown collections span everyday pieces, statement jewellery and bridal. Think diamonds that are simply part of the wardrobe.
Miniaar
Founded by Tinaz Bodhanwala, Miniaar is one to watch for its richly worked approach to modest fashion. Embellishment, texture and expressive silhouettes run through prêt, couture and bridal, with craftsmanship doing much of the talking.
All by Kai
Founded in Abu Dhabi by Emirati creative director Nujoud AlEisaei, All by Kai occupies the space between activewear and the clothes you actually want to keep on afterwards. Nujoud draws on travel, culture and personal memories when developing each collection, giving the label a narrative beyond the usual studio-to-street formula. Its New Yorker Collection takes that idea to New York, with Manhattan leggings, the Chelsea Charm and Soho Muse tops and Brooklyn shorts translating the city into a compact athleisure wardrobe. Bookmark for designs that understand a workout is rarely the only thing on the day’s agenda.
Send It
Âme Studio
Âme Studio has made floristry feel like a fuller creative proposition. The Dubai-based studio moves beyond arrangements into workshops, gifting and bespoke experiences, all while keeping flowers at the centre of its world.
Book It
Curve Club
Curve Club sits somewhere between wellness club and social calendar. Its programming moves across movement, recovery, beauty, creativity and community, making the experience feel as important as the workout itself.
Keep It
Endear by S
At Endear by S, sentiment is part of the design language. Hearts recur throughout its fine jewellery in 18K gold and natural diamonds, giving the pieces an emotional quality that feels made for marking people, memories and relationships.
Majesta
Majesta draws from Africa’s landscapes, colour and cultural richness, without translating those references too literally. Natural diamonds, gemstones and strong craftsmanship give the house a visual identity of its own.
Escape Privé
Founded by diamond industry veteran Pooja Duggal, Escape Privé brings a more informed eye to lab-grown fine jewellery. The Dubai-based house combines technical knowledge with personalised design, placing as much emphasis on understanding the stone as choosing the piece.
Renu Oberoi
Renu Oberoi Luxury Jewellery continues to place exceptional stones at the centre of its work. High jewellery remains part of the house’s identity, but an increasing focus on versatile fine jewellery gives the collections a more wearable edge.
