Timberland’s Original Yellow Boot™ is no stranger to turning heads. Born in 1973 as a rugged work boot for New England’s harsh winters, it’s evolved into a symbol of authenticity, creativity, and cultural impact. Today, as the ICONIC campaign rolls into the GCC, the brand is celebrating the bold, the fearless, and the timeless.
At the heart of this campaign is Naomi Campbell, an icon who, much like the boot, has been redefining originality on her own terms for decades. Photographed by Jamie Morgan—the same lens that captured a young Naomi in 1984—the campaign strips it down to the essentials: monochrome shots of Naomi and the boot, both impossibly timeless, both unapologetically bold. But Naomi isn’t walking this runway alone.
She’s joined by a powerhouse lineup—singer-songwriter Teddy Swims, visual artist Slawn, and poet Kai-Isaiah Jamal—each bringing their own version of originality to the table. Together, they remind us how being an icon isn’t about fitting in but about stepping out.
Timberland is bringing something extra to the table for the GCC,. At select Dubai stores—Dubai Mall, Mall of the Emirates, and Dubai Hills Mall—you can turn the iconic 6-inch boot into your icon. Think exclusive customisation options to add monograms, pops of colour, or details that are uniquely you.
“We’ve seen tremendous energy behind the brand since our 50th anniversary, with several luxury fashion collaborations this year alone,” says Maisie Willoughby, Chief Marketing Officer for Timberland. “The ICONIC campaign is an extension of that energy, signifying a fresh direction for the brand and fueling our status as the arbiter of boot culture. This campaign is incredibly bold and authentic, and Timberland has always been about embracing originality; and what is more iconic than the Original Yellow Boot?”
And what a legacy it’s been. From streetwear to high fashion, the Original Yellow Boot™ has been the go-to for everyone from construction workers to runway regulars. Timberland’s collaborations this year alone—hello, Louis Vuitton—are proof that the boot is more than a classic.
