Souk Madinat Jumeirah is the place to be right now, decked out with festive markets and arrangements that truly gets you in the holiday spirit. Think waterfront views, a maze of souks for last-minute shopping, and, above all, SushiYaki for a brunch experience that you just can’t miss.
With a menu that feels tailored for long, indulgent afternoons by the water, it might just be the name you’re about to drop in every group chat for recommendation. The setting is intimate yet quite happening—the kind of place you’d take your family for Christmas dinner and then return with your crew for the ‘Matsuriyaki’ Saturday brunch because you just can’t get enough.
The brunch starts with a flavourful lineup of starters that set the tone. The Edamame Abura is a familiar favorite, upgraded with sesame oil, chili, and ginger for a punchier bite, while the Avocado Yaki pairs creamy mashed avocado with crispy tortilla shards.
For sushi lovers, there’s plenty to unpack. The Maguro Maki delivers a bright contrast of spicy tuna and mango salsa, while the Sakana Nigiri has a burst of flavour with sea bass and smoked chili sauce. Don’t overlook the sashimi, either—simple, fresh, and paired with just the right amount of wasabi and soy.
For mains, I personally loved the Niku Yakitori , with tender US striploin, a citrus salad, and fried rice coming together for a well-balanced bite. The Roasted Sea Bass, meanwhile, offers a lighter option, featuring glutinous rice and a creamy avocado salsa. Vegetarians aren’t left out, either, with dishes like the Udon Saute offering a comforting bowl of noodles tossed with crispy garlic and bok choy.
Desserts are a highlight here, leaning heavily into Japanese influences for treats like Japanese Pudding, topped with sakura meringue and caramel syrup, while the Cheesecake surprises with umeboshi ice cream and yuzu caviar for a mix of tart, creamy, and sweet that lingers long after the last bite.
And, of course, brunch wouldn’t be complete without drinks. The cocktail menu has bold, inventive flavours, from the citrusy Fuji Sama with Limoncello and green apple soda to the cheeky Kochi Dono. For a more classic option, the sparkling wine in the prosecco package fits perfectly with the waterfront setting.
The live DJ keeps the energy up without being overpowering, and the terrace offers some of the best views in Souk Madinat. This is brunch done thoughtfully.
You can also enjoy a festive Christmas menu featuring a turkey specialty and exclusive desserts, or ring in the New Year with curated dishes and premium pairings. Waterfront tables for New Year’s Eve require Dhs 600 minimum spend; terrace tables Dhs 400.
