Consider your evening wardrobe officially upgraded. Jenny Packham, the designer behind some of the most dazzling red-carpet moments, including that Sarah Jessica Parker moment and Taylor Swift’s sparkling ensembles, has just launched her first-ever cocktail collection—and it’s making its regional debut exclusively at Etoile La Boutique’s newly revamped Abu Dhabi store.
Located in The Galleria, Al Maryah Island, the boutique’s fresh makeover—a sleek, 226-square-meter space dressed in brass, marble, and moody lighting—sets the perfect scene for Packham’s signature aesthetic: sculpted silhouettes, ribbon-trimmed collars, glistening embellishments, and a minimalist-meets-maximalist balance that is all about quiet luxury with an edge.
We love a modest cocktail edit that’s designed for the woman who moves from chic afternoon affairs to glamorous after-dark occasions without breaking a sartorial sweat. Modern elegance meets high-octane drama—because why should the red carpet have all the fun?
Etoile La Boutique has long been the go-to for curated luxury, and this exclusive launch only solidifies its rep as the place to discover fashion’s most coveted names. If you’re ready to elevate your eveningwear game, consider this your cue to head to Etoile La Boutique Abu Dhabi. Trust us, your wardrobe will thank you.
