In celebration of Ramadan, Max Mara, the emblematic Italian fashion label, has unveiled its eagerly awaited Ramadan 2024 collection. This exclusive preview, taking place at the historical Majlis Ghorfat Umm Al Sheif in Dubai until February 18, is a homage to the ethereal beauty of English country gardens in full bloom. The collection is a vibrant testament to the brand’s commitment to blending modesty with high fashion, offering a fresh perspective on Ramadan attire.
The capsule collection, consisting of 11 meticulously designed pieces, speaks volumes about Max Mara’s dedication to craftsmanship and innovative designs. With an array of dainty floral prints, complemented by bright colours, each item in the collection is a nod to the serene beauty of nature. The line-up includes sophisticated matching separates, bold coloured scarves, and flowing long dresses, shoes, and accessories, all designed to cater to those who don’t compromise on style or comfort, especially during the month of Ramadan.
In an innovative approach to event-hosting, attendees also have the opportunity to immerse themselves in the essence of the collection at the Max Mara Perfume Bar. Here, guests can create custom-made perfumes inspired by the floral designs that dominate the collection, allowing them to carry a piece of the experience with them.
Adding to the ambiance, the Max Mara Café offers a tranquil retreat for guests to unwind amidst their fashion exploration. This thoughtful addition ensures that the event is not just about fashion, but about creating an immersive experience that celebrates the senses.
From February 19, the Ramadan 2024 capsule collection will be accessible to a wider audience, available in all Max Mara stores across the UAE and online.
