Emirati Fashion Influencers You Need to Follow on Instagram

Influencers with an impact that goes beyond good fashion.


Emirati women are celebrated worldwide for their elegance and impeccable sense of style and are making waves in the world of luxury fashion. They have a special way of mixing traditional looks with modern trends, creating outfits that really stand out. This distinctive style has not only captivated audiences around the world but also placed Arab fashion on the map as a symbol of sophistication and luxury. As the fashion industry continues to evolve, Arab women are at the forefront, setting new trends while staying true to their heritage, making them true icons of global fashion. From luxurious abayas to chic, understated ensembles, here are some Emirati fashion influencers to follow on Instagram.

Latifa Alshamsi

Renowned for being the first Emirati Fashion, Food, and Travel Blogger since 2010, Latifa’s journey from a blogger to a businesswoman is marked by her innovative approach to fashion. She launched her fashion and lifestyle blog in 2010, quickly gaining popularity for her eye for colour and bold prints. Notably, she has been a pioneer in experimenting with coloured abayas, setting trends before they became mainstream. Her fashion sense is defined by well-executed contrasts, pairing colourful and embroidered abayas with neutral-coloured dresses, showcasing her skill in statement making outfits.

Mthayel Al Ali

Mthayel Al Ali, a proud daughter of Sharjah, UAE, has carved out a significant niche for herself as a fashion influencer, entrepreneur, and advocate for women’s empowerment. With her ventures, Takhayyal, a content creation agency; Ara, a conversational podcast, YouTube channel; and Ce, a socially minded fine jewellery brand, Mthayel is on a mission to make an impact. Her approach to fashion is connected with her advocacy, aiming to empower women through her platforms and collaborations.

Hamda El Falasi

Hamda has carved out a niche for herself in the digital space as a fashion and travel influencer, known for her modest style and captivating photos. Based in Dubai, Hamda combines her keen eye for aesthetics with a commitment to modest fashion, creating a unique and inspirational platform for her followers.

Waad AlHammadi

Co-founder of the ready-to-wear label, Gabi, Waad AlHammadi’s Instagram is a treat to the eyes. With a carefully curated feed of visually pleasing photos that is loved by her fashion-forward audience, her unique take on sharing her sartorial journey is what really sets her apart.

Mariam AlYassi

Founder of the Wink beauty label and the By Mim Design clothing label, Maryam AlYassi’s personal style speaks for her eye for detail and skill as a designer. Her Instagram offers a ton of inspiration for those seeking to pull off modern clothing without compromising on modesty.

Jawaher Al Suwaidi

Founder of the bespoke clothing label, By Jawaher, Jawaher Al Suwaidi is celebrated for her multifaceted role as a fashion content creator, designer and entrepreneur. Through her online community, she shares her distinct style and insights, paying tribute to Emirati women’s power and style.

Jihane El Alaoui

Jihane El Alaoui is a Dubai-based influencer and content creator who has made a significant impact in the beauty and fashion industry. Known for her passion for fashion and beauty, Jihane shares her personal style, beauty tips, and fashion inspiration with her audience. She stands out for her commitment to promoting positive body image and self-love, encouraging her followers to embrace their unique beauty and individuality.

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