Kenya is home to some of the most natural and authentic skincare and beauty brands that are renowned globally. With a rich tradition of using indigenous ingredients and a growing beauty industry, Kenyan beauty content creators bring us the best of this buzzing beauty landscape sharing their makeup, skincare tips, and beauty routines on Instagram. Here are some accounts you should follow:
Sharon Mwangi
Sharon Mwangi inspires her followers with bold makeup looks, detailed tutorials and useful beauty tips. She’s a must-follow if you’re wanting to explore colourful and creative makeup styles.
Joanna Kinuthia
Founder of Joanna K Cosmetics, Joanna Kinuthia shares practical makeup tips, skincare advice, outfit inspo and product reviews. Her approachable and relatable content makes beauty routines easy and fun.
Najma Ali
Najma Ali is a rising star in the Kenyan beauty scene, known for her engaging and informative content on Instagram. Her account is a bit about everything, from lifestyle and beauty to fashion. Follow her for stunning makeup looks, skincare tips, and product reviews.
Maxine Wabosha
Maxine Wabosha blends beauty with education, offering detailed skincare tips and makeup tutorials. Her collaborations with major brands highlight her expertise.
Nasra Abdallah
Nasra Abdallah is the creative force behind Tisnachu, a Kenyan beauty brand known for its innovative and natural skincare products. She combines traditional African ingredients with modern formulations to create effective and sustainable beauty solutions.
Nancie Mwai
Creative Director of New Level beauty brand, Nancie Mwai combines beauty and fashion seamlessly on her account. She shares elegant makeup looks and skincare tips, inspiring followers with her chic and sophisticated style.
Lulu Hassan
Lulu Hassan, CEO of Jiffy Pictures, is a renowned producer and media personality. She’s known for her award-winning TV series and as the Brand Ambassador for Downy Kenya. In 2022, she was honored as Mwanamke wa Shoka Afrika, celebrating her impact and achievements in African media. Her profile is a bit about everything, including her stunning makeup looks.
Patricia Kihoro
Patricia Kihoro focuses on natural hair care and beauty. Her authentic tips and charismatic personality make her a favorite among natural beauty enthusiasts. Her profile is all about Kenyan brands, fashion, music and the creative economy.
Norah Geoffrey
The award-winning content creator, Norah Geoffrey’s Instagram is a mix of stunning makeup looks and fashionable outfits. She’s an educator and businesswoman, inspiring her followers daily.
Maureen Waititu
Maureen Waititu loves bold prints and vibrant styles. Her Instagram celebrates her sense of beauty with colourful makeup and brand collaborations.
