When it comes to kaftans, the styling possibilities are always endless. Whether you’re into cool prints, luxe textures, or flowy silhouettes, these pieces are the ultimate staple in your closet. You can dress them up, dress them down, or even lounge around—they’re that versatile. And with a variety of patterns, materials, and styles to choose from, you might just find yourself spoilt for choice, this is especially true for women in the Middle East with so many kaftan brands bringing their own creative touch to it. Here are some brands catering to this unmatched diversity, making sure that no matter your mood or occasion, there’s always a kaftan that fits just right.
MYKAFTAN
MYKAFTAN started with Vasilisa Kozhemiako’s search for the perfect outfit when she first moved to Dubai—something that could balance local culture with her modern style. Unable to find it, she created her own. The brand blends East and West, offering pieces that feel both worldly and true to your roots, a go-to choice for today’s cosmopolitan women who navigate different cultures without losing their sense of self.
SHATHA ESSA
SHATHA ESSA is a Dubai-based womenswear label that merges luxury fashion with a deep sense of social responsibility. Founded by Shatha Essa Al Mulla, the brand is known for its commitment to supporting children’s education and empowering mothers in rural communities worldwide. Every piece reflects Shatha’s passion for design and her dedication to making a positive impact, all while gaining international recognition from both media and the wearers.
Takara
Takara is a UAE-based luxury brand that turns fashion into a form of storytelling. With its name meaning “treasure” in Japanese, the brand creates abayas, dresses and kaftans that carry a sense of rarity.
WINGS
WINGS is the brainchild of Al Anood Al Mansoori, an Electronics Engineer turned fashion visionary. This Emirati luxury brand takes traditional abayas and gives them a futuristic spin with sleek geometric designs. Inspired by the effortless grace of birds, WINGS creates pieces that feel fresh, modern, and just the right amount of edgy—perfect for anyone looking to stand out.
beige
If you’re into minimalist styles and love keeping your wardrobe chic and understated, beige is the Dubai-based brand that’s quickly becoming an influencer favorite.
SATRA
If you’re after kaftans that hit the balance between classy and easygoing, SATRA is your brand. Their pieces are all about modern-modesty with a nod to tradition, making them perfect for when you want to look effortlessly cool and put together.
Muse.dxb
Vurcci Dali, now rebranded as Muse, is one of Dubai’s favourite, with their chic kaftans and handcrafted outerwear. Made right in Dubai and available worldwide, their pieces are all about quality and style. Whether you’re looking to cop a statement kaftan or a sleek outerwear piece, Muse has got you covered. Slide into their DMs or hit them up on WhatsApp to place your order.
21Technique
21Technique brings just the right mix of techniques, fabrics, and embroidery to ensure you look and feel impeccably dressed, no matter the occasion. With a keen eye for detail, their pieces are crafted to make you stand out effortlessly while staying true to your fashion roots.
