Adidas Bloom Sky Collection: Marking the month that’s dubbed the January of the fashion world, Adidas launched their first-ever dedicated Saudi collection titled “Bloom Sky,” created in collaboration with Jeddah-born artist Raghad Al-Ahmad.
Known for fusing cultural heritage with contemporary artistry, Al-Ahmad brings her craft to the global stage through this captivating new line.
A Collection Rooted in Saudi Heritage
Inspired by the beloved desert blooms of the Kingdom, the “Bloom Sky” collection is all about freedom, movement, and self-expression. The floral and star motifs tell a story of Saudi Arabia’s natural beauty, brought to life on wearable canvases.
The collection features an array of unisex items like pants, shorts, hoodies, and jackets, all reflecting the desert’s rich color palette. But what really sets this line apart is its inclusion of modest wear pieces such as abayas and hijabs, emphasising Adidas’ commitment to diversity and inclusivity.
The Drop
Now available at select Adidas stores and online, the “Bloom Sky” collection is more than just a nod to fashion—it’s a celebration of culture, art, and the power of representation.
Whether you’re looking to elevate your athleisure game or simply want to wear something that tells a story, this collection is a must-see.
More About the Artist
Raghad Al-Ahmad is a Jeddah-born artist who explores identity and culture through diverse mediums, including collage, sculpture, and digital films. Influenced by Bauhaus, Memphis, and Islamic design, her work often reflects her heritage. She’s collaborated with Jean Paul Gaultier and engaged communities through “The Dada People” collage workshops across the region.
