Jewellery with soul? Yes, please. These Arab-owned brands are creating pieces that feel like little love letters to our culture, wrapped up in gold, gems, and a whole lot of heart. From Dubai to Riyadh and Kuwait City, here are the designers marrying tradition with some seriously cool designs.
Charmaleena
Charmaleena is where Saudi heritage meets the taste of today’s women in jewellery. Founded by sisters Leena and Hala ElKhereiji, this award-winning brand turns age-old symbols into statement pieces that are anything but ordinary. Take their “Swords of Love” cuffs, think history reimagined—traditional swords transformed into stunning 18k gold arm candy, perfect for stacking or flying solo. If you’d like a wearable nod to where you come from, you need to check out this brand.
ELURA
Kuwaiti designer Layal AlSultan started ELURA with the idea that jewellery should be as cosmic as it is wearable. Her debut collection, Cosmic Whisper, feels like stardust on your skin, featuring everything you dream of (literally) all while being practical. A celestial and vintage-inspired collection that captures the timeless love between the sun and the moon, it’s your new go-to when you want to wear something that’s as unique and layered as your story.
HASHI
Founded by Hamda Al Mansoori in Dubai, HASHI is aimed at bridging the gap between personal style and luxury. With collections like ‘Essence of Life,’ you get that balance of simplicity and sparkle we all wish for, mixing delicate lines with intricate detail. HASHI takes Middle Eastern inspiration and flips it, making it feel new, luxe, and super accessible.
YOURA
Saudi designer Rabaa Saleh S. Al-Anqari takes inspiration from the little things—nature, culture, a memory from childhood—and spins them into pieces that feel extraordinary. YOURA’s signature eagle emblem is a symbol of power and vision, capturing the brand’s belief that beauty is everywhere if you just know where to look. It’s jewellery that goes deeper, elevating your everyday style, suitable for those who see the world a little differently.
Meera Al Fahim
Meera Al Fahim’s jewellery is like wearing a piece of home—inspired by the nostalgia of Emirati heritage and modern jewellery trends. Raised in Abu Dhabi, Meera’s passion for jewellery was sparked by her mother’s love for finely crafted pieces, translating into designs that feel personal and grounded in tradition. Each piece is carefully made by local artisans, keeping the “Made in UAE” spirit alive. Her collections are for those who crave jewellery that tells their story—where the past meets the present in a way that feels intimate and unmistakably now.
