The long-awaited moment has finally arrived for beauty enthusiasts across the Middle East. SimiHaze Beauty, the cutting-edge cosmetics brand founded by the American-Palestinian DJ duo, Simi & Haze Khadra, has officially made its debut in the region. Currently, the collection is available in Sephora stores throughout the UAE, with plans to expand into four additional major countries shortly. This announcement came on February 29, with the launch unfolding on March 1. The line showcases a meticulously selected array of 12 innovative beauty essentials, including the Velvet Blur Matte Lipstick Balm and Melting Bronzer.
Simi and Haze’s transition from the fashion and DJ scene to the beauty industry showcases their journey of bringing a unique vision to life through creativity and passion. Their engagement with fans, from sharing updates on Instagram to a launch countdown, not only showcased their dedication but also heightened the anticipation and excitement among their audience for SimiHaze Beauty’s debut.
For years Simi and Haze fans have eagerly anticipated the launch of their beauty brand in Dubai. The city, known for its luxurious lifestyle and high standards for beauty and fashion, is the perfect match for SimiHaze Beauty’s debut.
Now available in the UAE and soon to be available in Saudi Arabia, Qatar, Bahrain, and Kuwait, SimiHaze Beauty is set to redefine beauty standards in the region. The brand stands out not just for its high-quality products but for embodying the Khadra twins’ personal philosophy of beauty that is both bold and accessible.
Expressing their excitement for the new launch, the duo wrote on Instagram: “Ommmmggggg freaking out!!! So excited to have this insane welcome into @Sephoramiddleeast 😭😭💖 we are beyond grateful to all the @simihazebeauty fans who made this all possible !!! It’s only with all your consistent support and requests to come to the region that we’ve been able to deliver the dream !!! Thank you x1000000 to the @sephora global team who believed in us from day 1 when we were a fresh idea in a saturated market, to now, taking over the busiest Sephora door globally! And thank you to our CD @vancestudio for pushing to perfect this and to our dedicated team at @simihazebeauty for working tirelessly to make this happen!! We hope you enjoy as we continue our roll out this month into Bahrain, Kuwait, Qatar, and Saudi Arabia”
