The renowned luxury retail destination NET-A-PORTER has launched a special Eid curation, and it’s everything fashion lovers in the Middle East could dream of. Backed by the platform’s new localisation capabilities, this collection is a response to the increasing demand for local designers, inclusive sizing, contemporary tailoring, luxury jewellery, and lifestyle products that resonate with the region’s diverse culture and preferences.
The collection is a fashion-forward mix of regional and international ready-to-wear brands. Names like Dima Ayad, Oscar De La Renta, and Jenny Packham stand shoulder to shoulder with international jewellery brands such as Foundrae and Ananya, making this curation nothing short of spectacular.
NET-A-PORTER’s bond with the Middle East has only grown stronger over the past four years, thanks to its dedicated regional websites, a tailored shopping experience, and content that speaks directly to local audiences. The platform has shone a spotlight on Arab women’s successes and aspirations through Porter Arabi and has introduced regional designers to the global stage, including Benchellal’s sustainable evening wear and an exclusive Elie Saab collection.
This year’s Ramadan campaign, the ninth of its kind, was beautifully captured at the Qasr Al Sarab Desert Resort by Anantara in Abu Dhabi. Local talents Greg Adamski and Klaudia Adamsk have brought the collection to life against the stunning backdrop of the desert, celebrating Ramadan with vibrant prints, flowing gowns, and eye-catching silhouettes.
The edit includes exclusive pieces from 15 regional and international designers, such as Emilia Wickstead, Taller Marmo, and Shatha Essa. It embodies the spirit of Ramadan and Eid, featuring designs that range from elegant to modern interpretations of modest wear, suitable for the entire festive season. Highlights include Taller Marmo’s widely acclaimed ‘one size’ garments, now extended to UK22, and La DoubleJ’s signature printed coordinates, perfect for Eid celebrations.
