9 Emirati Labels and the Creative Minds Behind them That You Need to Know

Meet the designers behind these Emirati brands

Ever found yourself scrolling through fashion feeds and wondering, “Who’s behind these stunning designs?” Well, if you’re in the UAE, chances are it’s one of the many brilliant Emirati designers who are putting their unique spin on fashion. Meet the designers behind these 9 Emirati labels that are reshaping narratives around creative talent in the industry.

Fatma AlOtaiba – Odeem

What’s Cool: Odeem is all about luxury handbags that combine tradition with a modern twist. Launched in 2018, Fatma’s brand focuses on high-quality materials and craftsmanship​.

Why You’ll Love It: If you love statement accessories that can elevate any outfit, Odeem’s handbags are for you. They’re crafted with the finest materials and attention to detail.

Sheikh Khalid Al-Qasimi / Sheikha Hoor Al-Qasimi – Qasimi

Hoor Al Qasimi

The Story: After the passing of her brother Sheikh Khalid Al-Qasimi, Hoor took over the brand Qasimi, blending Arab elements with contemporary fashion.

Why You’ll Love It: It’s a favourite among those who appreciate a unique fusion of streetwear and high fashion with designs that stand out in any crowd.

Hessa Falasi

Hessa Falasi

What’s Cool: One of the influencers’ favourite Hessa’s brand reimagines traditional wear with modern designs, offering fresh takes on abayas and more​.

Why You’ll Love It: Perfect for pushing fashion boundaries while respecting cultural heritage.

Shamsa Al Omaira – The O Jewelry

theojewellery

What’s Cool: Shamsa’s jewelry line celebrates the richness of the past with modern aesthetics. Her pieces are known for their timeless and elegant designs​.

Why You’ll Love It: If you love jewellery that tells a story and combines tradition with today’s modern elegance, The O Jewelry is a must-see.

Rawdha Thani – Illi

What’s Cool: Rawdha’s label Illi focuses on chic abayas with clean lines and trendy designs. Her collections cater to the modern woman’s versatile wardrobe needs​.

Why You’ll Love It: For fashion-forward pieces that can be worn on various occasions.

Yasmin Al Mulla – YNM

Yasmin Al Mulla

What’s Cool: Founded by creative director Yasmin Al Mulla and her elder sister Nesreen, YNM offers a modern take on ready-to-wear fashion. They’ve collaborated with major luxury brands like Tiffany & Co. and French perfumer Ex-Nihilo.

Why You’ll Love It: For those who love chic, modern fashion that speaks for their exquisite style sense, Yasmin’s designs offer stylish and contemporary wardrobe essentials.

Manaal Al Hammadi

What’s Cool: Known for her innovative take on modest wear, Manaal has transformed wardrobe essentials into stylish abayas with a twist. Her designs are characterized by their avant-garde approach and comfort.

Why You’ll Love It: Manaal’s creations are perfect for the modern modest woman who values both comfort and cutting-edge design.

Shamsa Alabbar

What’s Cool: Shamsa’s jewelry brand, launched in 2013, is known for its bold and modern designs that incorporate Arabic typography and geometric shapes. Her pieces are a hit among those who appreciate unique and meaningful jewellery.

Why You’ll Love It: Shamsa’s jewelry is perfect for those who love to wear pieces that are both striking and culturally significant.​

Noor, Budoor and Sarah Al KhajaSerrb

Serrb

What’s Cool: Founded in 2018 by the Al Khaja sisters, Serrb focuses on creating contemporary, elegant, and modest abayas, kaftans, capes, and dresses using the finest fabrics. Their designs are a blend of structured fabrics and fluid silhouettes, perfect for the modern woman.

Why You’ll Love It: Serrb’s collections offer a refined and sophisticated take on modest fashion, ideal for those who want to look chic and elegant while maintaining their personal style preferences.

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