8 Egyptian Influencers Redefining the Local Style Scene One Look At a Time

All the inspo you need girl!
Egyptian Influencers
IG: @Fatimabadawyy

The Egyptian fashion scene is alive with creative energy, and local influencers are leading the charge by proudly supporting homegrown brands. These influencers bring a fresh take on fashion that marries Egyptian cultural influences with global trends, making fashion more personal, relatable, and uniquely local. Here are 8 influencers on our radar that should be on yours too.

Sahar Foad

Sahar Foad is your go-to girl for mixing everyday life with effortlessly cool modest fashion. With over 920k followers, she’s the queen of keeping it real—whether she’s rocking a chic hijab look, juggling mom life, or partnering with brands like TefalLux, and Signal

Fatima Badawy

Influencer and founder of the Egyptian brand Lizo, Fatima Badawy combines laid-back fashion with just the right amount of glam. Her feed features lots of cozy-cool vibes—think oversized tees, mom jeans, and easy layers that feel totally put together. Her aesthetic definitely speaks to the girl who loves casual fits but isn’t afraid to throw on a killer pair of shades or a sleek jacket to elevate the look.

Nihal Basha

Nihal Basha makes modest fashion feel so effortless and chic. Founder of Le Diverso, her looks often feature crisp tailoring and soft silhouettes, like pairing a bold pink blazer with flowy pants, keeping things both on-trend and down-to-earth. Whether she’s chilling in a chic hat by the beach or strutting in floral prints, her vibe is equal parts boss energy and relatable cool girl. She’s also got some serious brand love, working with names like L’Oréal, JW Pei and Maybelline.

Mariam Elmasry

Founder of Tanjee, Mariam embodies her brand’s minimalist yet fashion-forward aesthetic with her approach to content creation. She keeps things real with a focus on clean lines, muted tones, and a curated, intentional feel. Whether it’s through fashion, wellness, or lifestyle, she merges artful expression with understated elegance, making her a go-to for those who appreciate both simplicity and style.

Yara Yasser

Founder of Yîara, Yara Yasser is the definition of colorful, playful modest fashion! As a modest influencer, she’s known for mixing vibrant shades with easy-going, trendy styles. Think styling oversized jackets or flowy dresses to create looks that are full of personality and creativity.

Amaal El-Sherbiny

Founder of SH by Amaal, Amaal El-Sherbiny is known for curating looks that are a mix of comfy layers, earthy tones, and smart styling that never feels overdone. If you love an influencer whose feed looks like your Pinterest board, she’s one to follow!

Rana Ellithy

Rana Elilthy, the founder of Anash clothing brand and Ikati Studio, is rewriting the rules of modest fashion with her clean, tailored looks. Need cues for merging structure with ease? She’s your girl. Whether it’s a sleek pastel suit or a statement piece from her own collections, she knows how to serve looks.

Sarah Hany

Founder of Neutrals and Amitié Accessories, Sarah Hany is a video creator who mixes fashion, self-care, and mental health. Her content ranges from cool style inspo to candid conversations about well-being, gym routines, and personal growth. Sarah’s feed is refreshing and grounded, with a minimalist aesthetic that feels real and relatable.

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