Sweet Meets Boujee: KAYALI Launches Yum Boujee Marshmallow

A sweet new treat for the holidays

Step aside, basic gourmands. KAYALI’s Yum Boujee Marshmallow | 81 Eau de Parfum Intense has arrived, and it’s serving sweet and utterly boujee vibes just in time for the holiday season. Think fluffy pink marshmallow clouds swirled with luscious strawberries, whipped vanilla, and a hint of flaky coconut—yes, it smells as decadent as it sounds.

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“As a gourmand lover, I have always been addicted to sweet and delicious fragrances—especially ones that make me smell like my fav desserts! This is how Yum Pistachio Gelato | 33 was inspired. Our Yum story continues with the addition of Yum Boujee Marshmallow | 81, an incredibly boujee, fluffy and indulgent juice—a sweet treat for your senses!” shares Mona.

She adds, “The inspo behind the hero note, pink marshmallow, came shortly after my husband and I got married—he calls me his ‘marshmallow’ because I always smell so sweet and comforting! To make the juice even more tempting, we added fresh strawberries, whipped vanilla cream and light, flaky coconut—making this fragrance one of our most irresistible scents to date!”

Crafted by Gabriela Chelariu, Principal Perfumer at dsm-firmenich, Yum Boujee Marshmallow captures all the facets of a true marshmallow—airy, fruity, floral, and sugary. With crisp Pink Lady Apple and Italian Lemon in the top notes, a lush heart of strawberry, orange blossom water, and coconut flakes, and a decadent dry-down of whipped vanilla, raspberry sugar, and pink musk, this scent delivers maximum yumminess from start to finish.

Yum Boujee Marshmallow perfume
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Layering is in KAYALI’s DNA, and Yum Boujee Marshmallow | 81 is no exception. Mona’s top picks for the ultimate gourmand experience include:

🩷 Yum Boujee Marshmallow | 81 + Yum Pistachio Gelato | 33: A creamy, comforting explosion of pistachio and pink marshmallow.

🩷 Yum Boujee Marshmallow | 81 + Vanilla | 28: A sexy and sophisticated blend of warm vanilla, juicy strawberry, and voluptuous marshmallow.

🩷 Yum Boujee Marshmallow | 81 + Vanilla Candy Rock Sugar | 42: An overdose of sugary goodness with notes of candied pear, bubblegum, and flaky coconut.

Sweet Sustainability

The scent isn’t the only indulgence getting an upgrade—KAYALI is also making strides in sustainability. The brand is transitioning from traditional diamond-shaped packaging to FSC-certified streamlined paperboard boxes. This change significantly reduces material waste while maintaining the chic aesthetic the brand is known for.

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