The era of wearing the brand is cute—but living in it? That’s a whole new level. ETRO, the Italian fashion house best known for its iconic paisleys and maximalist interiors, is making it’s way into the lifestyle real estate chat once again—this time with Etro Residences Phuket, a beachfront stunner nestled in Thailand’s ultra-luxe Gardens of Eden development.
Developed in collaboration with Amal Group and global design firm The One Atelier, this marks ETRO’s first foray into Southeast Asia’s branded residential space—and it’s not just pretty interiors and paisley wallpaper. Think high-design apartments with a custom-curated ETRO Home Interiors collection (crafted in partnership with ONIRO Group), and a full-on sensory experience that channels fashion into actual architecture.
Taking the brand’s signature aesthetic from the runway to the shoreline, the new space is every bit as fabulous as you’d hope with custom furnishings, a colour palette pulled straight from Milan, and spaces that feel like you’re living inside an Italian campaign shoot.
Of course, there’s wellness. Spa days, slow mornings, and a concierge who’s fluent in the art of doing absolutely nothing. Completion is set for 2027, which means you’ve got time to plan your long-stay wardrobe and make peace with the fact that ETRO just raised the bar for what “second home” means.
If you’ve ever wanted to live in a world where fashion meets beachfront escapism—this is your sign.
