At a time when the world is finally looking beyond traditional fashion capitals for authentic narratives and one-of-a-kind aesthetics, Aminathebrand is having a moment. And rightfully so.
Born in the cultural capital of Sokoto, Nigeria, and shaped by her travels across London, Istanbul, and Dubai, Amina Mukhtar Shagari launched her label in 2019 with the intention to create pieces that are modest, comfortable, and chic without compromise.
This wasn’t a trend response, it was personal. What started as a blog where she styled her own pieces gradually evolved into a ready-to-wear brand grounded in storytelling and self-expression.
Her upcoming Cruise 2025 collection, Blossom, to be presented at Abu Dhabi Modest Fashion Week, is a reflection of that journey. Rooted in the symbolism of renewal, the collection plays with airy silhouettes, light florals, and pastel hues that nod to nature’s many shades. From hand-beaded accents to movement-friendly tailoring, the pieces are for women who want to feel feminine, free, and thoughtfully dressed.
Of course, Aminathebrand has already cultivated a devoted international clientele, drawn to its intelligent interpretation of occasionwear. With past drops like Eid Royal and Summer Resort, Amina has consistently designed for the woman who wants elegance with ease, whether she’s attending a celebration or simply stepping out on a warm city evening.
Beyond fabric, Amina is also part of a new wave of African designers bringing local narratives to the global fashion scene. Her brand is proudly rooted in the nuances of Northern Nigerian culture, while her aesthetic is anything but limited.
Bringing this purpose-driven approach at Abu Dhabi Modest Fashion Week, her runway show is one to look our for. The brand’s presentation will make space for conversations around representation, heritage, and the versatility of modest fashion from a West African lens.
