Dubai’s fashion and beauty calendar reaches its crescendo today as the fifth edition of The EMIGALA Fashion & Beauty Awards takes over the open‑air Plaza Terrace at Jumeirah Emirates Towers from 22–23 April 2025. Billed as “fashion and beauty’s biggest night from Dubai to the world,” the two‑day celebration features industry dialogue with a blockbuster red‑carpet show that is broadcast live to a global audience.
The programme opens on 22 April with a series of panel talks and networking lounges where this year’s honourees—short‑listed across headline categories such as Global Fashion Influencer of the Year, Global Couture Designer, Breakout Model, Beauty Brand, Sustainability Champion and more—share the back‑stories behind their breakout moments. Twenty‑four hours later the spotlight swings to full glamour mode, with the red carpet rolling at 6 p.m and the awards ceremony set for 8 p.m.—all filmed by 7 Production and syndicated across regional TV and YouTube so viewers can follow every sequin and sound‑bite in real time.
For 2025 the organisers have chosen a theme that nods to one of pop culture’s most enduring icons: Elvis Presley. Expect a surge of rock‑’n’‑roll tailoring, rhinestone‑flecked gowns and Vegas swagger on a carpet already known for its maximalist spirit.
Lebanese presenter Yara Bou Monsef headlines the main show, while a rotating cast of regional broadcasters will handle the live arrivals feed. Corporate muscle comes from a sponsor slate that includes Lancôme, Armani Beauty, Turkish Airlines, OSN and Rotana, reinforcing EMIGALA’s growing pull as a commercial and cultural platform.
Born only five years ago, EMIGALA has quickly become the Gulf’s answer to the Met Gala—part awards night, part style moments that elevates regional talent while welcoming global names. With a new downtown venue, an Elvis‑approved dress code and two nights of fashion‑first programming, the 2025 edition promises to push that reputation even further. Keep an eye on @theemigala for live winner drops, best‑dressed debates and the inevitable burst of TikTok‑ready moments.
